PR
How Brands Can Earn The Trust Of China’s Ultra-Wary Consumers
China's counterfeiting problems have left consumers' trust in brands at a dismal low, but experts say there are several steps companies can take to cope with this environment. Read More
Rewards Outweigh Risks In China’s Luxury Market: An Interview With Ruder Finn CEO Kathy Bloomgarden
In an interview with Jing Daily, the CEO of one of the world's top PR firms discusses how she thinks foreign luxury will fare in China's challenging business environment in coming years. Read More
Label Overload: How Many More Western Brands Can The Chinese Market Sustain?
Abercrombie & Fitch, Jack Wills, and COS are just a few of numerous mid- to high-end Western brands to open stores in Hong Kong last year. But for newcomers, will 2013 prove to be one year too late? Read More
To Succeed In China’s E-Commerce Market, Take Culture Into Account
Despite a top-notch team and clear market opportunity and absent a clear brand narrative, Luxup's prospects remain somewhat murky. Read More
Facing Uncertainty, Hilton Opts For “Smart Luxury” In China
Facing a convergence of challenges, of which increased competition is only one, the Hilton Group is hyping an interesting tactical shift. Read More
How Can Brands Use China’s Media Landscape To Their Advantage?
Luxury brands are actively seeking to attract and engage Chinese consumers as they continue to venture abroad for education, investment, business opportunities… and shopping. Read More
As China’s Luxury Market Evolves, Who’s Winning And Who’s Losing?
Though China's red-hot luxury market has slowed from high growth-rate estimates in the range of 35 to 40 percent in 2011 to anywhere from 13 to 18 percent this year, the effect of this muted slowdown has been far from uniform for major brands. Read More
For Luxury Brands, Is Weibo Still Worth It?
For luxury brands hoping to capture the hearts and minds of younger Chinese consumers, for the last 18 months three-year-old Sina Weibo has been the focus of most major brands' online PR efforts in mainland China. Read More
What Luxury Brands Should Learn From Dolce & Gabbana’s Hong Kong PR Disaster
One of the biggest stories of this past weekend in Hong Kong was a massive, Facebook-organized protest of the Italian fashion house Dolce & Gabbana after a security guard prevented locals from taking photographs outside of its flagship in Tsim Sha Tsui last week. Read More-
Pottery PR: Steve Wynn Unveils “Returned” Antique Chinese Vases In Macau
This week, the art-collecting, Picasso-destroying casino mogul Steve Wynn engaged in a little "pottery PR," returning a collection of antique Chinese vases to the country in a ceremony at his Wynn Macau. Read More
