post-90s
The New Wellness Trend In China Is Beauty Snacks
China’s young, beauty-obsessed consumers are open to any skincare concept that gives them an edge, and now they’re turning to edible beauty snacks. Read More
Should Luxury Brands be Worried About Revenge Saving?
What impact will revenge saving — now a buzz word in Chinese media — have on the greater luxury industry? Should luxury brands be worried about it? Read More
Video: What Makes China’s Post-90s Generation Tick
Tech-savvy and idealistic, China's "Post-90s" kids are growing up to become brands' most important future consumer group. Read More
Brands Struggle To Connect With China’s “Post-90s” Generation
Though China's "post-90s" consumers are the country's future big spenders, brands are finding it difficult to connect with the nebulous new demographic, causing a rethink about long-term marketing strategies. Read More
What Inspires Chinese Millennial Women?
Going counter to the stereotype that young Chinese are an insular, inscrutable demographic of group-thinkers, a new poll holds that "Chinese Millennials are like all Millennials the world over." Read More
China’s Luxury Consumer: Young, Individualistic, And Ready To Shop
China's luxury market is clearly an important and exciting place to be right now, but beyond the sales figures it becomes clear that quantitative and qualitative considerations paint very different… Read More
