post-90s consumers
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
Weibo Has More Influence Over China’s Gen Z Consumers than WeChat
A recent report by the management consulting firm Accenture reveals the consumption behaviors of China's Gen Z, the pioneers of shopping on social media. Read More
Why the ‘Millennial’ Concept Fails in China
China's millennials can be divided into "post-80s" and "post-90s" generations, and the groups have different attitudes and spending habits. Read More
Young, Rich and Responsibility Free: How Luxury Brands Are Persuading Wealthy Chinese Millennials to Spend Their Cash
Luxury marketers in China are targeting two different kinds of wealthy millennials, the fuerdai and post-90s 'explorers.' Read More
How Luxury Can Reach China’s Post-90s Generation
A new Thoughtful China video talks to the Greater China CEO of Karl Lagerfeld and several other China marketing experts on how to sell luxury to China's younger generation. Read More
