post-80s
Cadillac’s China Ambitions May Lure Younger Crowd
While it may seem that Cadillac's China expansion plan is aimed at converting an older, wealthier crowd away from their beloved black Audis, it looks entirely plausible that the automaker is targeting a very different consumer. Read More
Brands Struggle To Connect With China’s “Post-90s” Generation
Though China's "post-90s" consumers are the country's future big spenders, brands are finding it difficult to connect with the nebulous new demographic, causing a rethink about long-term marketing strategies. Read More
Retro Renaissance: Shanghai Brand Ospop. Revives China’s “Blue Work Shirt”
First shown at the JUE NEXT GEN Photography Competition this March, the Shanghai-based brand Ospop.'s "Blue Work Shirt" hearkens back to the traditional light blue, hard-wearing garment so ubiquitous throughout China from the 1950s through the 1970s. Read More
Artist Cui Jie: China’s “Post-80s” Generation Making Art Outside Of Mao’s Shadow
Born in Shanghai, educated in Hangzhou, and currently working in Beijing, the young Chinese artist Cui Jie considers herself a typical member of China's "Post-80s" generation. Read More-
Q&A: Chinese “8-Bit” Musician, Sulumi
This week, Jing Daily speaks to one young Chinese musician who's playing a part in his country's simmering electronic music scene, Sulumi (Sun Dawei), perhaps China's only 8-bit maestro. Read More 
Nostalgia A Strong Draw For China’s “Post-80s” Consumers
With the release of "Eternal Moment," a film adaptation of the popular 1998 Chinese television drama "Cherish Our Love Forever," a new wave of nostalgia is sweeping over the country's so-called "Post-80s Generation," those born and raised in the 1980s. Read More-
Hong Huang Opens Upscale Made-In-China Boutique, “Brand New China” (BNC)
Though it's unlikely that many of China's most devoted luxury consumers will flock to BNC, it seems that Hong, a popular and influential media figure, is actually making a smart move by throwing her weight behind local Chinese designers. Read More -
Will We Soon See “Real Luxury Localization” In China?
With China projected to have 65 million potential luxury consumers by 2020 and set to be the world's largest single luxury market by 2015, luxury brands know they can't afford to ignore the demands of Chinese luxury shoppers. Read More -
Lavish Weddings Catching On Among China’s “Post-80s Generation”
Though the vast majority of weddings in China remain traditional affairs, extravagant, over-the-top weddings are gaining popularity. Read More -
China’s Luxury Consumer: Young, Individualistic, And Ready To Shop
China's luxury market is clearly an important and exciting place to be right now, but beyond the sales figures it becomes clear that quantitative and qualitative considerations paint very different pictures of the current state of China's luxury industry. Read More
