post-80s generation
Weibo Has More Influence Over China’s Gen Z Consumers than WeChat
A recent report by the management consulting firm Accenture reveals the consumption behaviors of China's Gen Z, the pioneers of shopping on social media. Read More
Why the ‘Millennial’ Concept Fails in China
China's millennials can be divided into "post-80s" and "post-90s" generations, and the groups have different attitudes and spending habits. Read More
China’s ‘Post-Millennials’ Embrace Emojis and E-Commerce as Brands Study Their Culture
Today's tweens are tomorrow's trendsetters, and marketers are racing to figure out what makes them tick. Read More
Artist Cui Jie: China’s “Post-80s” Generation Making Art Outside Of Mao’s Shadow
Born in Shanghai, educated in Hangzhou, and currently working in Beijing, the young Chinese artist Cui Jie considers herself a typical member of China's "Post-80s" generation. Read More
