porsche
Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’
A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
A Porsche Service Center in Shenzhen Plans to Spray Eau de Racetrack
How far are luxury brands willing to take the experiential retail trend in China? Jebsen Motors Managing Director Joachim Eberlein introduces its service center's racetrack floors, lattes with 3D-printed foam… Read More
In China, Women Buy Up Luxury Cars as a Symbol of Their Newfound Power
Chinese women accounted for 40 percent of Maserati's sales in China, one of the fastest-growing luxury car markets, and the cars symbolize their newfound power. Read More
Porsche Reports Record Sales as Chinese Demand Soars
The German luxury automaker's deliveries to China in the first six months of 2017 increased 18 percent compared to the same period the year before. Read More
The Rapid Growth Of China’s Luxury Auto Market In 4 Charts
Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales this year—with German brands far ahead of the pack. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Lane Crawford, Porsche, W Hotel, De Beers, and IWC. Read More
High-End Automakers Unfazed By China Deceleration
While ultra-luxury automakers such as Ferrari and Lamborghini saw a dent in China sales growth for 2013, their focus on the market remains in high gear with sights on long-term… Read More
Gucci Pastries, Porsche Phones: Luxury Brands Expand Portfolios To Fend Off China Slowdown
Brands known for high-end bags, cars, or jewelry are increasingly putting their names on a wide range of new ventures in China as they search for the next big source… Read More
iPhone And Louis Vuitton Replicas A Hit For Dead Ancestors On China’s Tomb Sweeping Day
Traditional paper offerings for families to venerate their ancestors during China's upcoming Qingming Festival take on a modern makeover, with iPhones, luxury handbags, and villas available to honor the dead. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Porsche, Jaguar, Accor Hotels, Mercedes-Benz, and Harrods. Read More
