porsche

It may seem counterintuitive, but many luxury brands price their products too low, and it's a mistake that could have disastrous effects for many of them. Read More

Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More

In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More

How far are luxury brands willing to take the experiential retail trend in China? Jebsen Motors Managing Director Joachim Eberlein introduces its service center's racetrack floors, lattes with 3D-printed foam selfies, and signature scent. Read More

Chinese women accounted for 40 percent of Maserati's sales in China, one of the fastest-growing luxury car markets, and the cars symbolize their newfound power. Read More

The German luxury automaker's deliveries to China in the first six months of 2017 increased 18 percent compared to the same period the year before. Read More

Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales this year—with German brands far ahead of the pack. Read More

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Lane Crawford, Porsche, W Hotel, De Beers, and IWC. Read More

While ultra-luxury automakers such as Ferrari and Lamborghini saw a dent in China sales growth for 2013, their focus on the market remains in high gear with sights on long-term growth potential. Read More