porsche
What Luxury Can Learn From Porsche’s NFT Flop
Porsche’s highly-anticipated NFT release made headlines this week but for all the wrong reasons. What can luxury learn from the automotive behemoth’s disastrous drop? Read More
Porsche China’s Digital Collectibles, Luxury’s New Digital Fashion Platform, And More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
The Road Ahead: How Luxury Car Retailers In China Learned To Disrupt
Prestige car brands like Porsche and Tesla are redesigning showroom experiences by drawing inspiration from the world of luxury fashion. Read More
Chivas’ Campaign With Blackpink’s Lisa, Lacoste Opens Virtual Store, And Prada’s Timecapsule NFTs: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
How China’s Branded Residences Are Bringing Luxury Home
Although the Chinese property market is under intense economic pressure, branded residences have the potential to capitalize on growth opportunities. Read More
With 170 Million Views And Counting, Porsche’s China Knife Goes Viral
Similar to the meat cleaver found in nearly all Chinese households, Porsche’s latest $240 kitchen accessory is sparking debates in China. Read More
Insider Knowledge Is The New Status Symbol For China’s Luxury Sophisticates
At the most superficial level, a desire to “show off” is a prime motivator of conspicuous luxury consumption. The appeal of a logo that reveals social status is no doubt… Read More
Why Luxury Brands Need To Reframe Brand Origin In China
While brand origin still matters, Chinese consumers are using a wider range of criteria to evaluate their luxury purchases. Read More
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
As Shanghai Locks Down, Netizens Are Equating Vegetables to Luxury
As cities return to lockdown in China, fresh food is the latest item trending online. Amid the dark humor, how can luxury brands connect with citizens? Read More
