porsche
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
These Common Pricing Mistakes Destroy Luxury Brands
It may seem counterintuitive, but many luxury brands price their products too low, and it's a mistake that could have disastrous effects for many of them. Read More
How 5 KOLs are Taking Brand Audience Engagement to the Next Level
Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
Demographic Trends Shaping Luxury in China
In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More
Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’
A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
A Porsche Service Center in Shenzhen Plans to Spray Eau de Racetrack
How far are luxury brands willing to take the experiential retail trend in China? Jebsen Motors Managing Director Joachim Eberlein introduces its service center's racetrack floors, lattes with 3D-printed foam selfies, and signature scent. Read More
In China, Women Buy Up Luxury Cars as a Symbol of Their Newfound Power
Chinese women accounted for 40 percent of Maserati's sales in China, one of the fastest-growing luxury car markets, and the cars symbolize their newfound power. Read More
Porsche Reports Record Sales as Chinese Demand Soars
The German luxury automaker's deliveries to China in the first six months of 2017 increased 18 percent compared to the same period the year before. Read More
The Rapid Growth Of China’s Luxury Auto Market In 4 Charts
Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales this year—with German brands far ahead of the pack. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Lane Crawford, Porsche, W Hotel, De Beers, and IWC. Read More
