pop-up
Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year
In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read MoreAthleisure is Crushing it in China – Here’s What You Need to Know
We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More5 Things to Know About the Hottest Pop-up Retailing Trend in China
Pop-up retailing is experiencing explosive growth in China. Here are five things that luxury brands need to know about this trend. Read MoreWuhao Curates Innovative Fashion Experience for Beijing’s Trendsetters
Founded five years ago by two French fashionistas in a Beijing hutong, curated shop Wuhao has been on the front lines of Chinese shoppers' growing taste for niche styles. Read MoreInterview: Four Seasons Hotel Beijing GM Sanjiv Hulugalle
The 19-year veteran of the Canadian luxury hotel and resort chain talks to Jing Daily about the importance of building community and a successful marketing initiative involving pop-up shops. Read MoreBosideng Brings ‘Chinese Sensibility’ To U.S. Menswear Market
The fashion brand known in China for its down coats and 11,000 stores continues its global expansion with a foray into the U.S. market. Read MoreJing Picks: Eclectic Fashion Mix At “Intersection” Pop-Up In Shanghai
Through March 28, three young designers on the Greater China fashion scene come together for a pop-up shop at Shanghai’s quaint lane house boutique, Absoluter. Read MoreDior Launches Beijing Pop-Up Shop
Coming off its recent "Bar Jacket" exhibition at Seasons Place, this weekend Dior launched a monthlong pop-up shop at I.T Beijing Market in Sanlitun, part of a global campaign to… Read MorePop Up To Cash In On Chinese New Year Tourist-Shoppers
Global luxury brands have been working overtime to think of ways to appeal to and take advantage of an influx of mainland Chinese tourist-shoppers, a group that has, according to… Read MoreSeventh Galleria illy Pop-Up Launches In Beijing
Continuing its worldwide march, Galleria illy — a pop-up on steroids that hosts exhibitions, talks and performances by some of the world’s leading artists, writers and cultural curators — recently… Read More