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  • Marketing

    Arc’teryx unveils touring film exhibition in China to publicize new brand campaign

    Wenzhuo Wu  |   Share
    The Canadian outdoor apparel company is consolidating its brand culture rooted in the mountains as it engages local communities. Read More
  • Marketing

    Louis Vuitton’s Shanghai pop-up celebrates art, culture, and collective memories

    Wenzhuo Wu  |   Share
    The luxury house launched a month-long pop-up along the banks of Shanghai’s Suzhou Creek, coinciding with the release of its first Chinese podcast series. Read More
  • Marketing

    Louis Vuitton’s pop-up bookstands in Shanghai make a splash on social media

    Wenzhuo Wu  |   Share
    Partnering with coffee brands is nothing new in China. Here's how Louis Vuitton is standing out with its latest initiative and winning over local youth. Read More
  • Marketing

    Inside Prada’s Pop-up Market In Rong Zhai

    Wenzhuo Wu  |   Share
    Prada transformed Rong Zhai in Shanghai into a weekend market. What's the strategy behind the marketing initiative? Read More
  • Marketing

    Long Queues Form At Aesop’s Pop-up Library For International Women’s Day

    Wenzhuo Wu  |   Share
    Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read More
  • Marketing

    Dior Takes Fashion Week Marketing To New Highs

    Wenzhuo Wu  |   Share
    To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
  • Retail

    Are Pop-ups The Future Of China’s Travel Retail Experience?

    Lisa Nan  |   Share
    With pop-ups becoming a tourist attraction, how can brands play along? Here, Jing Daily decodes luxury pop-ups’ new purpose in 2023. Read More
  • Beauty

    China Beauty Collaboration Trends During CNY. Which Brands Did It Best?

    Lisa Nan  |   Share
    For the Spring Festival, fierce competition saw beauty brand collabs go the extra mile (and one even to outer space). Jing Daily assesses the campaigns’ wins — and losses. Read More
  • Marketing

    Maison Margiela Explores Its Brand Culture Via Pop-Up Project In Suzhou Yanlord Cangjie

    Wenzhuo Wu  |   Share
    Luxury fashion house Maison Margiela launched a pop-up space at Suzhou’s Yanlord Cangjie Project. What’s the strategy behind the initiative? Read More
  • Beauty

    Diptyque Collaborates With Chinese Artist To Present Shanghai Pop-up Exhibition

    Wenzhuo Wu  |   Share
    Diptyque partnered with Chinese artist Wang Chunyi to present a pop-up exhibition in a newly opened commercial and cultural district in downtown Shanghai. Read More
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