pop-up
Arc’teryx unveils touring film exhibition in China to publicize new brand campaign
The Canadian outdoor apparel company is consolidating its brand culture rooted in the mountains as it engages local communities. Read More
Louis Vuitton’s Shanghai pop-up celebrates art, culture, and collective memories
The luxury house launched a month-long pop-up along the banks of Shanghai’s Suzhou Creek, coinciding with the release of its first Chinese podcast series. Read More
Louis Vuitton’s pop-up bookstands in Shanghai make a splash on social media
Partnering with coffee brands is nothing new in China. Here's how Louis Vuitton is standing out with its latest initiative and winning over local youth. Read More
Inside Prada’s Pop-up Market In Rong Zhai
Prada transformed Rong Zhai in Shanghai into a weekend market. What's the strategy behind the marketing initiative? Read More
Long Queues Form At Aesop’s Pop-up Library For International Women’s Day
Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read More
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
Are Pop-ups The Future Of China’s Travel Retail Experience?
With pop-ups becoming a tourist attraction, how can brands play along? Here, Jing Daily decodes luxury pop-ups’ new purpose in 2023. Read More
China Beauty Collaboration Trends During CNY. Which Brands Did It Best?
For the Spring Festival, fierce competition saw beauty brand collabs go the extra mile (and one even to outer space). Jing Daily assesses the campaigns’ wins — and losses. Read More
Maison Margiela Explores Its Brand Culture Via Pop-Up Project In Suzhou Yanlord Cangjie
Luxury fashion house Maison Margiela launched a pop-up space at Suzhou’s Yanlord Cangjie Project. What’s the strategy behind the initiative? Read More
Diptyque Collaborates With Chinese Artist To Present Shanghai Pop-up Exhibition
Diptyque partnered with Chinese artist Wang Chunyi to present a pop-up exhibition in a newly opened commercial and cultural district in downtown Shanghai. Read More
