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Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
Can Pangaia Drive Material Science in China?
Pangaia, the materials science company, is partnering with luxury department store Lane Crawford to deliver climate positive installations around China. Read More
Valentino Launches Pop-up Art Bookstore In Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Retail Hacks Luxury Stores Must Know For 2021
China will soon become the first country to sell most of its retail online. So what is the point of a physical store post-pandemic? Read More
Luxury “Locavores”: Another Silver Lining of the Pandemic
COVID-related silver linings are coming in droves. Luxury is not relying on tourism anymore but getting to know local consumers. Read More
Predictions For The Chinese Luxury Market In 2021
Mainland China’s luxury consumers are more integral to luxury than ever. With that, here are Jing Daily’s predictions for the 2021 Chinese luxury market. Read More
Canada Goose Banks on Interactive Pop-Up, Store Openings to Woo Chinese Consumers Closer to Home
Seeing Chinese consumers shopping locally, Canada Goose plans to double its retail footprint by opening four new stores in the country by March 2021. Read More
Alibaba’s Already Winning Over China’s Gen Zers: Here’s How
While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More
The Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
Latest Drop: Louis Vuitton Debuts Sneaker Collection via WeChat Mini-program
French luxury powerhouse Louis Vuitton became the latest megabrand to “drop” on WeChat, unveiling its newest sneaker collection to Chinese consumers. Read More
