pop-up
Inside Prada’s Pop-up Market In Rong Zhai
Prada transformed Rong Zhai in Shanghai into a weekend market. What's the strategy behind the marketing initiative? Read More
Long Queues Form At Aesop’s Pop-up Library For International Women’s Day
Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read More
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
Are Pop-ups The Future Of China’s Travel Retail Experience?
With pop-ups becoming a tourist attraction, how can brands play along? Here, Jing Daily decodes luxury pop-ups’ new purpose in 2023. Read More
China Beauty Collaboration Trends During CNY. Which Brands Did It Best?
For the Spring Festival, fierce competition saw beauty brand collabs go the extra mile (and one even to outer space). Jing Daily assesses the campaigns’ wins — and losses. Read More
Maison Margiela Explores Its Brand Culture Via Pop-Up Project In Suzhou Yanlord Cangjie
Luxury fashion house Maison Margiela launched a pop-up space at Suzhou’s Yanlord Cangjie Project. What’s the strategy behind the initiative? Read More
Diptyque Collaborates With Chinese Artist To Present Shanghai Pop-up Exhibition
Diptyque partnered with Chinese artist Wang Chunyi to present a pop-up exhibition in a newly opened commercial and cultural district in downtown Shanghai. Read More
Why Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read More
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
Can Pangaia Drive Material Science in China?
Pangaia, the materials science company, is partnering with luxury department store Lane Crawford to deliver climate positive installations around China. Read More
