pop-up

In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More

We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More

Pop-up retailing is experiencing explosive growth in China. Here are five things that luxury brands need to know about this trend. Read More

Founded five years ago by two French fashionistas in a Beijing hutong, curated shop Wuhao has been on the front lines of Chinese shoppers' growing taste for niche styles. Read More

The 19-year veteran of the Canadian luxury hotel and resort chain talks to Jing Daily about the importance of building community and a successful marketing initiative involving pop-up shops. Read More

The fashion brand known in China for its down coats and 11,000 stores continues its global expansion with a foray into the U.S. market. Read More

Through March 28, three young designers on the Greater China fashion scene come together for a pop-up shop at Shanghai’s quaint lane house boutique, Absoluter. Read More

Coming off its recent "Bar Jacket" exhibition at Seasons Place, this weekend Dior launched a monthlong pop-up shop at I.T Beijing Market in Sanlitun, part of a global campaign to promote Raf Simons' first collection for the luxury house. Read More

Global luxury brands have been working overtime to think of ways to appeal to and take advantage of an influx of mainland Chinese tourist-shoppers, a group that has, according to a recent KPMG report, shown it is “able -- and willing -- to pay more.” Read More

Continuing its worldwide march, Galleria illy — a pop-up on steroids that hosts exhibitions, talks and performances by some of the world’s leading artists, writers and cultural curators — recently made its Beijing debut. Read More