pop-up

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More

French luxury powerhouse Louis Vuitton became the latest megabrand to “drop” on WeChat, unveiling its newest sneaker collection to Chinese consumers. Read More

In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More

We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More

Pop-up retailing is experiencing explosive growth in China. Here are five things that luxury brands need to know about this trend. Read More

Founded five years ago by two French fashionistas in a Beijing hutong, curated shop Wuhao has been on the front lines of Chinese shoppers' growing taste for niche styles. Read More

The 19-year veteran of the Canadian luxury hotel and resort chain talks to Jing Daily about the importance of building community and a successful marketing initiative involving pop-up shops. Read More

The fashion brand known in China for its down coats and 11,000 stores continues its global expansion with a foray into the U.S. market. Read More

Through March 28, three young designers on the Greater China fashion scene come together for a pop-up shop at Shanghai’s quaint lane house boutique, Absoluter. Read More