Pop-up stores
How Luxury Brands Can Market Christmas in China
Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage. Read More
How Has China’s Zero-COVID Policy Affected Global Travel Retail?
Most countries have reopened since COVID-19 began, but China's zero-tolerance pandemic policy remains in place. How will that affect luxury travel retail? Read More
Bain x Altagamma Luxury Report: Luxury Has Fully Returned
According to the new Bain report, luxury has bounced back to pre-pandemic levels ahead of forecasts. But what is luxury’s next big opportunity? Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
How China Is Creating New Luxury Hotspots
New Chinese cities are becoming fashion hotspots now that luxury brands have moved in. And they are making the locals more refined. Read More
Can Prada Reach 6 Billion in Revenue Without China?
After years of downturns, Prada is going full speed ahead. But can the brand reach $6 billion in revenues over the next four to five years? Read More
Four Ways To Rethink Luxury Retail Location
Luxury brands traditionally open shops in high-status locations to connect with area consumers. But there are other crucial factors they must consider. Read More
5 Tips For Launching Successful Popups In China
International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated. Read More
Sunny Days Ahead for Dior’s Beach Collection in China
Dior is taking its surfboards, sailor tops, and other beach essentials to China’s top vacation spots, riding the tide of luxury pop-up stores. Read More
Will Post-Pandemic Retail Be Online Or Offline?
Much has been made of the post-pandemic shift to e-commerce. But some retail executives believe offline sales will slowly start to surge again. Read More
