Pop-up stores
How China Is Creating New Luxury Hotspots
New Chinese cities are becoming fashion hotspots now that luxury brands have moved in. And they are making the locals more refined. Read More
Can Prada Reach 6 Billion in Revenue Without China?
After years of downturns, Prada is going full speed ahead. But can the brand reach $6 billion in revenues over the next four to five years? Read More
Four Ways To Rethink Luxury Retail Location
Luxury brands traditionally open shops in high-status locations to connect with area consumers. But there are other crucial factors they must consider. Read More
5 Tips For Launching Successful Popups In China
International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated. Read More
Sunny Days Ahead for Dior’s Beach Collection in China
Dior is taking its surfboards, sailor tops, and other beach essentials to China’s top vacation spots, riding the tide of luxury pop-up stores. Read More
Will Post-Pandemic Retail Be Online Or Offline?
Much has been made of the post-pandemic shift to e-commerce. But some retail executives believe offline sales will slowly start to surge again. Read More
What China’s Arcade-Game Obsession Says About the Future of Retail Gamification
Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More
Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China. Read More
David Beckham’s House 99 Brand and Shilla Launch 1st Asia Pop-up at HK Airport
Men’s grooming and skincare brand House 99 by David Beckham has launched its first Asian pop-up store at Hong Kong International Airport. Read More
