pop-up event
Diptyque targets big spenders in China with local twist on refillable candles
Diptyque launched the “Les Mondes de Diptyque” collection, comprising five new scented candles inspired by the auras and aesthetics of five geographic locations Read More
When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More
A Reborn Ferragamo Plans For Growth in China
After 12 months off, Ferragamo has finally returned to live shows. And going through a transition, the brand is poised to boldly leap into the China market. Read More
NET-A-PORTER & ART021 Launch the Incredible Female Artist Award
NET-A-PORTER and ART021's inaugural art competition will see Chinese actress Tan Zhuo serve as ambassador and one of five judges. Read More
How One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
Hermès Unveils Scarves at the Rockin’ Pop-up in China
Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More
