Pop Mart
L’Oréal Taps China’s Art Toy Frenzy In The Year Of The Rabbit
Local collectible toy IP RobbiART became a popular partner for fashion and beauty brands on their Chinese New Year marketing campaigns this year. Read More
From Kaws To Pop Mart: What’s Fueling China’s Art Toy Obsession?
Pop Mart is leading China’s love for collectible figurines. In our Chinese Cultural Consumer report, we explore how and why. Read More
Regulators Open Eyes To China’s Blind Box Problems
With the blind box retail format proliferating from art toys to fashion and luxury brands, China is putting an end to the sector's regulatory vaccum. Read More
Q&A: Wai Social’s Olivia Plotnick on Brand Collaborations in China
Jing Daily catches up with Olivia Plotnick of Wai Social to discuss the importance of brand collaborations in China, top trends, and risks to consider. Read More
Next Stop for Pop Mart? High Fashion
Following releases with the likes of Moncler, L’Oréal, and Uniqlo, Pop Mart drops a third ready-to-wear collection with Spanish-Chinese label 13 De Marzo. Will leading high-fashion houses jump on this… Read More
How A New Moncler x POP MART Collab Caused A Frenzy In China
A limited-edition POP MART × MONCLER collaboration lured a wave of Chinese fans to enter its raffle. But what’s Moncler’s larger strategy in China? Read More
Chinese Label Wins With Limited-Edition New Year’s Fragrance
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top 5 China Collabs of 2021
This month, our Chinese Designer Collabs column looks at the very best China-related partnerships and drops during 2021. Read More
How Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Is Pop Mart’s Gravy Train Grinding to a Halt?
China’s collectibles market has exploded over the past decade, driven by millennial and Gen Z demand for limited-edition designer and art toys. Read More
