pollution
Why Earth Day 2023 Is A Big Deal For Brands And Consumers In China
Earth Day is gaining momentum in China as young consumers become increasingly conscious of climate change. How can brands communicate sustainability efforts on this occasion? Read More
Top Destinations for Wealthy Chinese Looking to Move Abroad Revealed
Hurun Report has revealed the top destinations for Chinese HNWI immigration, which is driven by concerns about education and pollution. Read More
China’s Toxic Pollution Levels Fuel Luxury Air Filter Demand
As China's pollution levels remain dangerous, air filter companies are coming up with a variety of ways to appeal to worried consumers. Read More
From Cosmetics To Cars, China’s Hazardous Pollution Spurs Eco-Friendly Social Marketing
Several brands across multiple sectors have taken to social media to reach Chinese urban residents fed up with dangerous smog. Read More
Dior Beauty Campaign Exploits China’s Urban Pollution Numbers
A Dior ad campaign uses Chinese cities' pollution ratings to promote a line of beauty products to women concerned about the toll pollution takes on their skin. Read More
Riding Fixed In Beijing
Emerging over the past two decades as a trend among big-city bike messengers, recent years have seen the popularity of fixed-gear bikes grow exponentially around the world. Read More
