Poizon
Brand New Or Preloved? Gen Z Drives Surprising Boom In Second-hand Luxury In China
Second-hand items comprise 5 percent of China’s luxury sector, but surging demand from Gen Z indicates there’s huge room for growth. Here’s how to capitalize on the market. Read More
Why The Chinese Cultural Consumer Could Power A Luxury Resale Boom
Any aversion to secondhand luxury is fading fast among CCCs interested in collecting archive pieces and reducing their carbon footprint. Read More
Louis Vuitton’s Cultural Strategy Behind Its Spin-Off Show In Aranya
Louis Vuitton's menswear spin-off show in Aranya achieved record viewership for the luxury industry, proving the prowess of the house's local strategy. Read More
Brands Should Cut Ties With The StockX Of China Before It’s Too Late
In a massive blow to Poizon's public image, the online resale marketplace has been sued by Olympics medalist Su Bingtian for image rights infringement. Read More
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read More
Meet Poizon, China’s Latest E-commerce Platform
An emerging content-to-commerce marketplace, Poizon is a gateway to young Chinese shoppers. How can luxury houses navigate this platform? Read More
Tiffany Unlocks Chinese Jewelry Market with Its Tiffany Knot Collection
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Location, Location, Location Is Everything for Collabs in China
Brands treasure the publicity and revenue generated by co-branded drops, but a collab's location choice is crucial to how well it will perform in China. Read More
Is Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
Luxury Resale Is China’s Next Retail Battleground
Like much else that goes on in today’s luxury market, rising brand interest in resale is driven by demand from millennial and Gen Z consumers. Read More
