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Poizon

  • Consumer Insights

    Brand New Or Preloved? Gen Z Drives Surprising Boom In Second-hand Luxury In China

    Lisa Nan  |   Share
    Second-hand items comprise 5 percent of China’s luxury sector, but surging demand from Gen Z indicates there’s huge room for growth. Here’s how to capitalize on the market. Read More
  • Consumer Insights

    Why The Chinese Cultural Consumer Could Power A Luxury Resale Boom

    Jing Daily  |   Share
    Any aversion to secondhand luxury is fading fast among CCCs interested in collecting archive pieces and reducing their carbon footprint. Read More
  • Fashion

    Louis Vuitton’s Cultural Strategy Behind Its Spin-Off Show In Aranya

    Wenzhuo Wu  |   Share
    Louis Vuitton's menswear spin-off show in Aranya achieved record viewership for the luxury industry, proving the prowess of the house's local strategy. Read More
  • Tech

    Brands Should Cut Ties With The StockX Of China Before It’s Too Late

    Lisa Nan  |   Share
    In a massive blow to Poizon's public image, the online resale marketplace has been sued by Olympics medalist Su Bingtian for image rights infringement. Read More
  • Market Analysis

    Are Kuaishou’s Luxury Ambitions a Pipe Dream?

    Avery Booker  |   Share
    While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment.  Read More
  • Retail

    Meet Poizon, China’s Latest E-commerce Platform

    Wenzhuo Wu  |   Share
    An emerging content-to-commerce marketplace, Poizon is a gateway to young Chinese shoppers. How can luxury houses navigate this platform? Read More
  • Marketing

    Tiffany Unlocks Chinese Jewelry Market with Its Tiffany Knot Collection

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Market Analysis

    Location, Location, Location Is Everything for Collabs in China

    Zihao Liu  |   Share
    Brands treasure the publicity and revenue generated by co-branded drops, but a collab's location choice is crucial to how well it will perform in China. Read More
  • Market Analysis

    Is Xiaohongshu Losing Steam?

    Zihao Liu  |   Share
    Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
  • Content Commerce

    Luxury Resale Is China’s Next Retail Battleground

    Avery Booker  |   Share
    Like much else that goes on in today’s luxury market, rising brand interest in resale is driven by demand from millennial and Gen Z consumers. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/31/2023

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279.07+$4.451.62%
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