plaza 66
Is Targeting Vouchers A Successful Strategy For Brands
As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More
WeChat Launches Short-Video Feature In Beta & More
WeChat now wants to add a beta short-video feature for it users to compete with the increasing popular platform Douyin, known as TikTok outside of China. Read More
Louis Vuitton and Hennessy Create the Ultimate Trunk Show
The travel case and bar, which will retail for a staggering $273,000, mark the first collaboration between Louis Vuitton and Hennessy. Read More
Andrea Buccellati: Chinese Consumers Are Students of Luxury
The Creative Director of the Italian jewelry house says some Chinese consumers know things about his brand that even he wasn't aware of. Read More
High-End Malls in Top Cities Are Where the Chinese Go to Buy Luxury, Offline
When shopping offline, Chinese shoppers only buy luxury items in first-tier cities such as Beijing and Shanghai. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
Bulgari’s Shanghai Flagship: A Lesson In Localization
Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66 flagship in Shanghai with a blowout attended by a bevy of local celebrities and featuring a distinctly serpentine theme. Read More
Bottega Veneta Opens Second Men’s Store In Shanghai
As some in Shanghai got ready to unwrap presents earlier this week, Bottega Veneta was busy unveiling its second men's store in China at Shanghai's Plaza 66. Read More
Piaget To Unveil New Concept Store In Shenyang
Though Piaget's massive Asia flagship in Hong Kong is a hard act to follow, on December 6 the Swiss luxury watchmaker and jeweler will unveil its first new concept store in Shenyang. Read More
Roger Vivier’s High-Stakes Bet On China
Recently, French fashion house Roger Vivier opened its third mainland China location at Shenyang’s Mall Forum 66, shortly after unveiling its Beijing Yintai Centre flagship and two years after entering the market with an inaugural Shanghai flagship at Plaza 66. Read More
