pinduoduo

Live-stream e-commerce saw 71.2% year over year growth this year. Brands should consider the most appropriate platform depending on their product category. Read More

For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More

The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More

Alibaba, the Amazon of China, created the International Anti-Counterfeiting Coalition to fight against counterfeits. See how this alliance is playing off. Read More

On social commerce in China, friends, family, and influencers have taken the place of trusted in-store sales associates to help customers weed out advertising noise. Read More

In April, WeChat launched a new feature called “Good Product Circle”, which looks like an effort to strengthen its social commerce capabilities. Read More

While most brands and marketers are focused on China's millennial consumers, it's the Chinese seniors who hold great potential for industries. Read More

Vipshop has managed to increase its user growth at a time when the vast majority of e-commerce sites are struggling to reach new users. Read More

More players, more choices – travel packages and theater tickets are expected to be popular – and more involvement of physical stores. Read More

One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests alternatives. Read More