pinduoduo
Luxury Brands Have Only Scratched The Surface of China’s E-Commerce
China's e-commerce system thrived during China’s coronavirus lockdown, showing that the luxury market has a promising future with many more possibilities. Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
How Chinese Tech Builds Trust: A CCI Series
The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More
What Can Luxury Learn from Group Buying?
Group buying is back, and as luxury brands struggle to connect with consumers on the mainland, can they learn from this dynamic e-commerce trend? Read More
Suning Makes Moves Into Luxury Commerce and Douyin Content
Following in the footsteps of rival JD.com, mega-retailer Suning is making a bigger push into content and high-end commerce with recent bold moves. Read More
Is Eliminating Counterfeits in China a Pipe Dream?
After yet another major counterfeit den in China has been seized, is the Chinese government ready to crackdown on this highly profitable market? Read More
Will China’s Shopping Festivals Save The Luxury Market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More
Will Mogu Be China’s Next Little Red Book?
As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and e-commerce fashion platform turned livestreamer. Read More
Can Pinduoduo’s Acceleration Threaten Its E-Commerce Rivals?
Huang Zheng, is China’s second richest man, meaning all eyes are on his e-commerce group buying platform, Pinduoduo. But can it rival its competitors? Read More
Is Western Luxury Ready For China’s C2M Model?
Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Read More
