pinault
Art Helps Brands Move From a Story to History
The role of art is to be the ultimate luxury good: one of a kind, timeless, cosmopolitan, not functional, and appreciating in value. Read MoreVideo: Kering Steps Up Its PR Game In China
The luxury conglomerate sends a Chinese reporter to Europe as it promotes the company to potential Chinese employees. Read MoreBottega Veneta Attracts Clients By Sponsoring Chinese Contemporary Art
In a sophisticated strategy combining fashion with art, Italian luxury brand Bottega Veneta recently launched a contemporary art exhibition in its Shanghai concept store. Read MorePinault’s Zodiac Heads Gift Confirms Long-Term China Goals
The end of the Christie's zodiac head drama that began in 2009 demonstrates the company's increasingly long-term commitment when it comes to the future of luxury in China. Read MorePPR To Acquire Qeelin: What Could It Mean For Chinese Luxury?
In the hopes of increasing its already significant footprint in the mainland China market, this weekend the French luxury giant PPR announced plans to acquire the Hong Kong-based French-Chinese jewelry… Read More