physical retail
Luxury Experiences Are Redefined in the Metaverse
Given the changing demographics of the global luxury market, brands that want to stay relevant will need to utilize the metaverse — or fade away. Read MoreHow Luxury’s Top CEOs Tackled China in 2021
With COVID-19 variants disrupting business in 2021, luxury CEOs weathered the storm by expanding their footprint in China. Here’s how brands bounced back. Read MoreMoschino Bets Big on China
Moschino has signed a letter of intent to take over the management of its stores in Mainland China from local partners. So what comes next? Read MoreCan C-Beauty Brands Cultivate Loyal Consumers?
C-beauty brands are sliding down the ranks at China’s shopping festivals, and most have a lack of user stickiness to blame. How can they survive? Read MoreHow the New Neighborhood Store Is Changing China Retail
The Chinese government wants luxury to be accessible for all, a mantra that birthed a meaningful new retail model: the new neighborhood store. Read MoreHow Jimmy Choo Outshines Competition With ‘Chasing Stars’ Collaboration
At the crossroads of gamification, art, and fashion, Jimmy Choo’s latest collection offers Chinese shoppers something special both online and offline. Read MoreGet Ready For China’s ‘Omnichannel 2.0’ Economy
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Read MoreDoes Ultra-Luxury Have a Digital Future in China?
Thanks to the success of Tmall’s Luxury Pavilion, luxury brands feel better about selling their most expensive products through digital channels. Read MoreWhy Western Luxury Brands Must Catch Up to the New China Playbook
Western luxury brands have increased their China presence, but there will be more catching up for them to do once Chinese Gen-Z consumers fully emerge. Read More4 Ways Western Luxury Brands Can Localize China Retail
Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read More