phygital
Fashion NFTs Total $245 Million In Sales. Can Brands Harness Success In 2023?
Fashion NFTs have shown that their potential is bigger than ever, but consumers remain hesitant. What can brands do to achieve mass adoption in 2023? Read More
Following History’s Most Expensive Skateboards, Azuki Teams With Ambush For Phygital Release
Japanese streetwear brand Ambush has partnered with leading NFT project Azuki to release a cross-boundary fashion capsule collection. Read More
Luxury Outpaces Other Industries With NFT Drops, New Study Finds
CoinGecko’s new report reveals that the luxury and apparel industry is marching to the beat of its own drum when it comes to NFT drops. Should brands hesitant to explore… Read More
Looking For A New Handbag? Kate Spade’s Virtual Townhouse Has You Sorted
The American fashion house is exploring marketing innovation with its first-ever Web3 project: an interactive virtual pop-up store with exclusive products. Read More
What Can Luxury Learn From Streetwear In The Metaverse?
Luxury is charging into the digital world at full speed, but streetwear’s success in the metaverse prevails. What can the luxury industry learn from its community-driven counterpart? Read More
Phygital’s Fashion Takeover: Are Web3’s Digital Twins Necessary?
Luxury brands are betting on a phygital NFT strategy, offering digital goods with IRL counterparts. Is this the answer to fashion's overproduction problem? Read More
Size Doesn’t Matter: The Allure of Beauty Samples in China
The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Read More
Why Luxury Stores Are More Important Than Ever In China
Online retailing has undoubtedly contributed to the growth of luxury sales in China. Yet, physical retail locations are still a key shopping motivator. Read More
Why Storytelling Is The Key To Luxury’s Hi-Tech Future
The concept of New Retail has crisscrossed the globe. But now, it’s morphing into an even more powerful retail ecosystem run by functional storytelling. Read More
