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Size Doesn’t Matter: The Allure of Beauty Samples in China
The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Read More
Why Luxury Stores Are More Important Than Ever In China
Online retailing has undoubtedly contributed to the growth of luxury sales in China. Yet, physical retail locations are still a key shopping motivator. Read More
Why Storytelling Is The Key To Luxury’s Hi-Tech Future
The concept of New Retail has crisscrossed the globe. But now, it’s morphing into an even more powerful retail ecosystem run by functional storytelling. Read More
