Pharrell Williams
Cultural Capital Is The Key To Louis Vuitton’s Luxury Lead
By naming Pharrell Williams as its new menswear creative director, Louis Vuitton is clearly positioning itself as a cultural entity rather than just a luxury brand. Read More
Pharrell Williams To Bring Cultural Clout To LV As Brand’s New Menswear Designer
Expect more innovation at the French luxury giant as American musician Pharrell Williams takes over responsibility for helming Louis Vuitton’s menswear. Read More
Pharrell Williams’ New Auction Platform Attracts Asian Luxury Collectors’ Interest
Pharrell Williams has unveiled plans for a global digital-first auction house. Will it attract the world’s second-largest luxury market? Read More
Gen Z Has Made ‘Social Currency’ a Must-Have for Brands
Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More
What Your Luxury Brands Need to Survive Today
A top-quality product used to be all you needed for success in the luxury world, but today, a brand needs specific strategies to reach younger generations. Read More
Why Your Luxury Brand Needs Social Currency to Survive
Luxury brands must become important to young consumers these days, and the only way to do that is by having a convincing brand story. Read More
Disruption: Why the Big Luxury Brands Should Be Scared
Luxury heritage brands aren't invincible. In fact, they often have a hard time changing with the times. This is what they need to succeed today. Read More
