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In China, ‘Information Cocoons’ Eclipse ‘the Big Idea’
Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More
American Retail Industry Fearful As Trade War Escalates
The trade war is likely to hurt Chinese consumer sentiment towards U.S. brands at a time when domestic brands are already elbowing for more room. Read More
When Marketing To China’s Male Consumers, Don’t Discount Peer Pressure & Vanity
With China's middle class men now "developing their own comprehensive style based on individuality," over the last couple of years major brands have jumped on the male bandwagon in a big way. Read More
