pfw
Roblox runway: L’Oréal’s innovative approach to Paris Fashion Week
As more brands tailor their offerings to suit the new wave of young spenders, L’Oréal is betting on Roblox’s global power to put it big on Gen Z’s radar. Read More
How Celebrities Stole The Show At Paris Fashion Week 2023
At Paris Fashion Week, celebrities were the vehicles for maintaining consumer attention, something that distracted from the actual collections. Read More
BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan
From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
Designer Diplomacy at Paris Fashion Week: Grace Chen Charms Chinese and French Elites
A favorite designer of China's First Lady, Grace Chen presented her collection at a Chinese Embassy-sponsored Paris Fashion Week show ahead of her upcoming Shanghai boutique opening. Read More
Guo Pei Closes Paris Couture Week with Opulent Ode to Imperial China
The creator of Rihanna's show-stopping Met Gala gown, Guo Pei made her couture debut with a gilded runway look reminiscent of a Chinese imperial courtyard. Read More
Paris Fashion Week Interview: China in Paris Links Retailers with Rising Chinese Labels
The director of the company behind the China in Paris showroom discusses why Chinese designers are increasingly catching the eye of the world's top retail buyers. Read More
Paris Fashion Week Highlights Next Generation Of Top Chinese Designers
Nine up-and-coming designers caught the eye of top buyers and fashion luminaries at the "China in Paris" showroom that has become a must-see fixture of Paris Fashion Week. Read More
Interview: Paris Chérie’s Susan Owens Brings Us The China Scoop On Paris Fashion Week
China had a huge presence at Paris Fashion Week once again this season, and we've got the on-the-ground coverage of the top Chinese designers, models, and celebrities who were there. Read More
Crossover | Masha Ma x Neville Brody
For her S/S 14 collection, the young fashion designer teamed up with the internationally renowned graphic designer to create a collection mixing visual form and fashion. Read More
Is ‘Migrant-Worker Plaid’ Making A Fashion Week Comeback?
Some of the looks on the street at Paris Fashion Week were evocative of a certain plaid pattern that's ubiquitous in China. Read More
