pet economy
Who Will Scratch China’s $66 Billion Pet Pampering Itch?
Tommy Hilfiger and Celine are the latest names to launch pet accessories lines. How lucrative is the domestic “chongwu” economy？ Read More
Can Luxury Learn From McDonald’s Viral Cat House?
As McDonald’s latest limited edition “Cat House” goes viral, “pet pampering” looks like the gateway to China’s Gen Zers. Should brands follow suit? Read More
3 Strategies For Winning China’s Luxury Pet Race
The domestic pet market is booming, and Jing Daily suggests three strategies for luxury brands to win over young pet parents. Read More
Sales Soar at JD’s 618 Promotion
JD’s recent 618 Grand Promotion was a roaring success despite the fallout from the COVID-19 pandemic. But how has JD kept their business thriving? Read More
Will Easier Tmall Access Boost China Luxury?
Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Read More
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
Lingerie Brand Neiwai Takes Bold Stance On Body Diversity
On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
Has Luxury Found A Savior In China’s New Pet Craze?
With China entering an age of “Nekonomics,” luxury brands are vying to win in this new pet economy. But can they touch animal-lovers’ hearts? Read More
Should Luxury Tap Into China’s Booming Pet Economy?
From collaborations with celebrity pets to pet lifestyle products, luxury’s pet potential is huge in China — and certainly goes beyond pet accessories. Read More
