personalization
A Look Ahead: Luxury Marketing Trends for 2020
From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More
4 Key Takeaways from McKinsey’s Chinese Luxury Consumers 2019 Report
China's luxury spending sees no sign of cooling down in the coming years, according to McKinsey & Company's latest China luxury report. Read More
At NYTimes Luxury Conference, Ruyi Chairman Predicts the Fashion Industry’s Future
His three predictions include luxury fashion will become seasonless; personalized fashion will become the norm; and the sharing economy will become the reality. Read More
3 Real Challenges Artificial Intelligence Will Raise for Luxury Brands
AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More
Design Your Own High Heels: Sergio Rossi Showcases WeChat Mini-Program
Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More
Big Data & Artificial Intelligence Explained: A Primer for Retailers
Buzzwords like “big data” and “artificial intelligence” have become commonplace in many of today’s business conversations, but what exactly do they mean for luxury industries? Read More
China’s Online Users Less Sensitive on Security: 2018 Internet Trends Report
As mobile payment booms by 200 percent, Chinese users are far less concerned about online privacy than their western counterparts. Read More
Are Chinese FIT Travelers the Next Opportunity for Luxury Brands?
Chinese FIT travelers are becoming more and more significant. Firms need to adapt to these new travelers or risk being left behind. Read More
10 Lessons from China’s Dominant E-Commerce Game
The latest report by Boston Consulting Group reveals 10 key reasons that China is beating the West in the e-commerce industry. Read More
Chinese Tourist Hub Galeries Lafayette Now Offers Personalized Shopping Experience in Paris Store
The iconic department store on Boulevard Haussmann is launching a number of offerings to bring back shoppers, including those from China, after a lull in Paris tourism last year. Read More
