personalization
Why Digital Reinvention Is Luxury’s Next Big Game Changer
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touchpoints. Read More
Why Western Luxury Brands Must Catch Up to the New China Playbook
Western luxury brands have increased their China presence, but there will be more catching up for them to do once Chinese Gen-Z consumers fully emerge. Read More
Why Luxury Brands Must Get Personal
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Read More
WWD’s Digital Beauty Forum 2020
The next wave of disruption On February 12, 2020 in New York, Women’s Wear Daily will bring together executives across the industry to share perspective on digital trends and issues… Read More
Customization in China: What Brands Can Do
China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More
A Look Ahead: Luxury Marketing Trends for 2020
From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More
4 Key Takeaways from McKinsey’s Chinese Luxury Consumers 2019 Report
China's luxury spending sees no sign of cooling down in the coming years, according to McKinsey & Company's latest China luxury report. Read More
At NYTimes Luxury Conference, Ruyi Chairman Predicts the Fashion Industry’s Future
His three predictions include luxury fashion will become seasonless; personalized fashion will become the norm; and the sharing economy will become the reality. Read More
3 Real Challenges Artificial Intelligence Will Raise for Luxury Brands
AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More
Design Your Own High Heels: Sergio Rossi Showcases WeChat Mini-Program
Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More
