personalization
Why luxury brands risk irrelevance without Gen Z appeal
If luxury brands are to thrive in the Gen Z era, they must challenge their traditional ways of thinking. Here's where they often miss the mark. Read More
Bain & Co. x Altagamma: China continues to drive luxury growth in 2023
Bain & Co.'s latest report forecasts that the luxury market will grow 5-12% in 2023, thanks to China. Which categories are the most popular among Chinese shoppers? Read More
Offline Clout: Gucci, Chanel, Prada Woo China’s Gen Z With IRL Exhibitions
Luxury labels have mounted a growing number of exhibitions in China over the past few years. But with more competition comes new challenges to winning over audiences Read More
A Luxury Brand’s Weakness? Getting The Human Connection Right
When a brand is unable to provide a human connection, it does not create extreme value. And without it, there is no desirability, no loyalty, and a limited willingness to… Read More
3 Rules for Mastering the Metaverse
If you are still picking out avatars, your luxury brand probably isn’t ready for the metaverse. Make sure to master these three points entering it. Read More
Why Digital Reinvention Is Luxury’s Next Big Game Changer
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touchpoints. Read More
Why Western Luxury Brands Must Catch Up to the New China Playbook
Western luxury brands have increased their China presence, but there will be more catching up for them to do once Chinese Gen-Z consumers fully emerge. Read More
Why Luxury Brands Must Get Personal
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Read More
WWD’s Digital Beauty Forum 2020
The next wave of disruption On February 12, 2020 in New York, Women’s Wear Daily will bring together executives across the industry to share perspective on digital trends and issues… Read More
Customization in China: What Brands Can Do
China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More
