personalization

From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More

China's luxury spending sees no sign of cooling down in the coming years, according to McKinsey & Company's latest China luxury report. Read More

His three predictions include luxury fashion will become seasonless; personalized fashion will become the norm; and the sharing economy will become the reality. Read More

AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More

Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More

Buzzwords like “big data” and “artificial intelligence” have become commonplace in many of today’s business conversations, but what exactly do they mean for luxury industries? Read More

As mobile payment booms by 200 percent, Chinese users are far less concerned about online privacy than their western counterparts. Read More

Chinese FIT travelers are becoming more and more significant. Firms need to adapt to these new travelers or risk being left behind. Read More

The latest report by Boston Consulting Group reveals 10 key reasons that China is beating the West in the e-commerce industry. Read More

The iconic department store on Boulevard Haussmann is launching a number of offerings to bring back shoppers, including those from China, after a lull in Paris tourism last year. Read More