personalization

The next wave of disruption  On February 12, 2020 in New York, Women’s Wear Daily will bring together executives across the industry to share perspective on digital trends and issues that are shaping beauty brand marketing in 2020 and beyond. Indie and established brands will join retailers and digital innovators to provide insight into a ... Read More

China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More

From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More

China's luxury spending sees no sign of cooling down in the coming years, according to McKinsey & Company's latest China luxury report. Read More

His three predictions include luxury fashion will become seasonless; personalized fashion will become the norm; and the sharing economy will become the reality. Read More

AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More

Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More

Buzzwords like “big data” and “artificial intelligence” have become commonplace in many of today’s business conversations, but what exactly do they mean for luxury industries? Read More

As mobile payment booms by 200 percent, Chinese users are far less concerned about online privacy than their western counterparts. Read More

Chinese FIT travelers are becoming more and more significant. Firms need to adapt to these new travelers or risk being left behind. Read More