pernod ricard

We identified 4 selling strategies adopted by luxury brands from Gucci, Bvlgari to Pernod Ricard during 2019 Lunar New Year to reach out traveling Chinese. Read More

Hennessy shared their plan with Jing Daily, which involved establishing their brand in the south, then gaining more of a share in the greater Shanghai region, and then moving on to northern cities like Beijing and western cities like Chengdu. Read More

As China's austerity drive continues, Pernod Ricard, Diageo, and Rémy Cointreau are all working to overcome slumping sales. Read More

The automaker's China education initiative helps to gain the attention of potential buyers outside upper-tier cities. Read More

New sales results from Pernod Ricard show that although China's wealthy are drinking fewer high-end spirits, the middle class is still imbibing. Read More

As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More

Advertising Age just released its annual "Women to Watch" list of China's top female marketing professionals, and many of the women who made the list hail from luxury companies. Read More

Listed alongside the likes of Rio de Janeiro, Bhutan, and Montenegro, this week Ningxia in central China and Changbaishan in the northeast were called out as must-visit destinations in the New York Times "46 Places To Go In 2013" list. Read More

Coinciding with the first Decanter Asia Wine Awards in Hong Kong, last week the third annual installment of the China Wine Awards (CWA) took place with 100 judges tasting 2,000 wines and spirits from 35 countries around the world. Read More

Though demand for fine wine, whisky, vodka and even craft beer continues to climb among China's expanding middle class, cognac remains the preferred tipple for many of the country's wealthier, typically older and male, drinkers. Read More