pernod ricard
What’s Souring Western Wine & Spirits in China?
Wine and spirits sales in China have been slumping in China — but is there some hope in sight for this once-booming industry? Read More
How Luxury Brands Seize Traveling Consumers This Lunar New Year
We identified 4 selling strategies adopted by luxury brands from Gucci, Bvlgari to Pernod Ricard during 2019 Lunar New Year to reach out traveling Chinese. Read More
Hennessy’s Strategy to Lure Cognac Drinkers Back to the Table
Hennessy shared their plan with Jing Daily, which involved establishing their brand in the south, then gaining more of a share in the greater Shanghai region, and then moving on to northern cities like Beijing and western cities like Chengdu. Read More
Which Top Drinks Brands Have The Best China Hangover Cure?
As China's austerity drive continues, Pernod Ricard, Diageo, and Rémy Cointreau are all working to overcome slumping sales. Read More
BMW Joins Foreign Luxury Brands In Teaching China’s Wealthy How To Part With Their Cash
The automaker's China education initiative helps to gain the attention of potential buyers outside upper-tier cities. Read More
China’s Drinkers Toast With Mid-Tier Spirits In Wake Of Anti-Graft Drive
New sales results from Pernod Ricard show that although China's wealthy are drinking fewer high-end spirits, the middle class is still imbibing. Read More
How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump
As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More
Meet The Women Transforming China’s Luxury Marketing Landscape
Advertising Age just released its annual "Women to Watch" list of China's top female marketing professionals, and many of the women who made the list hail from luxury companies. Read More
China’s Ningxia, Changbaishan Make NYT’s “46 Places To Go In 2013”
Listed alongside the likes of Rio de Janeiro, Bhutan, and Montenegro, this week Ningxia in central China and Changbaishan in the northeast were called out as must-visit destinations in the New York Times "46 Places To Go In 2013" list. Read More
Australia, Portugal Dominate At China Wine Awards
Coinciding with the first Decanter Asia Wine Awards in Hong Kong, last week the third annual installment of the China Wine Awards (CWA) took place with 100 judges tasting 2,000 wines and spirits from 35 countries around the world. Read More
