perfume
How Chinese Label Shushu/Tong Subverts Feminine Stereotypes
Shushu/Tong's latest campaign showcases the brand's understanding of today’s youth, who increasingly prefer niche and avant-garde aesthetics. Read More
How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
Can this Brand Make Avant-Garde Mass in China?
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
Bvlgari’s Latest Collection Conquers China With Its Customizable Scents
With perfume finally starting to take off in China, Bvlgari’s Allegra Collection is winning customers with sustainability, craftsmanship and quality. Read More
This Perfume App Offers Niche Scents to Chinese Consumers in Search of the Unique
As niche perfumes witness rising demand in China, ScentPage is giving consumers a way to test the waters and learn perfume culture before making a commitment. Read More
The Scent Of Opportunity: How China’s Fragrance Market Can Reach Its Potential
Although high-end perfume has remained relatively novel in China, the market holds big potential for brands that make efforts to educate consumers. Read More
Dior Digs In Heels In China, Holds Events in Guangzhou & Chengdu
With China's millionaire population expected to more than double to 2.4 million by 2016, according to Credit Suisse estimates, major luxury brands continue to dig in their heels for long-term… Read More-
Chinese Shoppers Changing London’s Luxury Landscape: Interview With Linda Pilkington Of Ormonde Jayne Perfumery
Last week, the Jing Daily team had the opportunity to speak with Linda Pilkington, the founder of the London-based perfumery Ormonde Jayne, about the changes she's seen in the British… Read More
