perfume
China’s Booming Fragrance Market Offers Plenty of Room For Newcomers
Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read More
Domestic Brands Are the Future of China’s Luxury Fragrance Market
An evolution in consumer tastes is boosting sales of high-end Chinese fragrance makers, threatening the dominance of entrenched foreign luxury brands. Read More
Can Penhaligon’s New Fragrance Win Over Chinese Consumers?
Penhaligon’s has released a new fragrance — The World According to Arthur — as part of its popular “Portraits” fragrance collection. Will it sell out? Read More
Who Will Fill China’s Gaping Luxury Fragrance Void?
China’s fragrance market is predicted to grow three times faster than the global market. So brands wanting to enter this market should act now. Read More
Niche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read More
How Chinese Label Shushu/Tong Subverts Feminine Stereotypes
Shushu/Tong's latest campaign showcases the brand's understanding of today’s youth, who increasingly prefer niche and avant-garde aesthetics. Read More
How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
Can this Brand Make Avant-Garde Mass in China?
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
Bvlgari’s Latest Collection Conquers China With Its Customizable Scents
With perfume finally starting to take off in China, Bvlgari’s Allegra Collection is winning customers with sustainability, craftsmanship and quality. Read More
