perfume china
How Hermès Utilizes WeChat to Provide VIP Experience for Fans
Here is how Hermès utilizing WeChat to not only reach their Chinese consumers, but also to strengthen the prestige and exclusivity of their offerings. Read More
Lighter Fragrances Prevail With China’s “Innocent Princesses”
While bold and sexy fragrances are less interesting to Chinese consumers, there is a real appetite for more playful engagement from perfume brands. Read More
The Scent Of Opportunity: How China’s Fragrance Market Can Reach Its Potential
Although high-end perfume has remained relatively novel in China, the market holds big potential for brands that make efforts to educate consumers. Read More
