Perfect Diary
How Fashion and Beauty Brands Can Use Bilibili
Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More
Why China’s Q&A Platform Zhihu is the Best Option for Beauty Brands
When it comes to knowledge about China’s sharing economy, the Q&A platform Zhihu shines. But its new marketing tool could change everything. Read More
Beauty Trends in the Time of Social Distancing
COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More
Why C-Beauty Has Become More Popular After COVID-19
COVID-19 is currently turning the beauty industry upside down, as new C-beauty brands compete with international companies for Chinese consumer dollars. Read More
How Perfect Diary’s Puppy Marketing Broke The China Internet
We analyze digital luxury initiatives from Prada, Perfect Diary, and Helena Rubinstein. Read More
How Far Can D2C Unicorn Perfect Diary Go with New Capital?
Three-year-old C-Beauty brand Perfect Diary has secured 100 million in the latest round. How far can this infusion of capital stretch the brand's reach? Read More
Consumers Seek Online Retail Therapy Amid Virus Winter
Marketing techniques like organizing WeChat flash sales act as “retail therapy” to many anxious minds looking for distractions and hope. Read More
How are Luxury Brands Communicating with their Chinese Consumers During the Virus Crisis?
How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
Perfect Diary’s Virtual Influencer Gets Her Own Mini Program Store, Product Line
When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More
