Perfect Diary
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More
The Top 3 C-Beauty Trends in 2020
Chinese beauty brands and retailers are blossoming at unprecedented speeds, so Jing Daily has given its picks for the top-three C-beauty trends of 2020. Read More
The Best Collaborations of 2020
Many global and domestic players struggled to keep up in China’s marketplace but some produced innovative and localized collaborations that consumers loved. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
Can Revlon Do Enough in China to Stay Afloat?
The cosmetics brand Revlon managed to stave off bankruptcy — for now — but is it doing enough in China to secure its future? Read More
Still Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China
Food & beverage and brand collaborations, which have been gaining popularity internationally, are taking off in China in a wide array of formats. Read More
Will Perfect Diary’s Celebrity Endorsement Approach Pay Off?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Fresh, NEIWAI, and Perfect Diary. Read More
12 China Predictions For Luxury Brands In 2021
What moves do luxury experts think brands should make in China in 2021? Jing Daily asked leading voices in the market to find out. Read More
Three Trends In Young Consumer Spending In China from Euromonitor
As China’s economy continues to rebound in the third quarter, all eyes have turned to consumer spending. But where and how are they buying? Read More
