Perfect Diary
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
Can Revlon Do Enough in China to Stay Afloat?
The cosmetics brand Revlon managed to stave off bankruptcy — for now — but is it doing enough in China to secure its future? Read More
Still Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China
Food & beverage and brand collaborations, which have been gaining popularity internationally, are taking off in China in a wide array of formats. Read More
Will Perfect Diary’s Celebrity Endorsement Approach Pay Off?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Fresh, NEIWAI, and Perfect Diary. Read More
12 China Predictions For Luxury Brands In 2021
What moves do luxury experts think brands should make in China in 2021? Jing Daily asked leading voices in the market to find out. Read More
Three Trends In Young Consumer Spending In China from Euromonitor
As China’s economy continues to rebound in the third quarter, all eyes have turned to consumer spending. But where and how are they buying? Read More
Perfect Diary Sets Sights On Luxury Dollars With New Spokesperson
Chinese domestic beauty brand Perfect Diary announced that actress Zhou Xun would be its first global spokesperson since the brand’s debut three years ago. Read More
How Emerging Beauty Players Tap Into China’s Digital Market
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Labelhood, Perfect Diary, and Ocean Glam. Read More
How New Investors Are Helping One Chinese C-Beauty Brand Get Its IPO
US private equity firms Warburg Pincus and the Carlyle Group have each infused around $70 million into the Perfect Diary brand, what else could they offer? Read More
Why The Chinese Gen-Z Demand For Local Brands Is Growing
A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
