Perfect Diary
C-Beauty Collabs Hits and Misses From Singles’ Day
A downspell in sales has forced C-beauty brands to ideate new ways of capturing young consumers. Jing Daily puts some collaborations under the microscope. Read More
Can C-Beauty Brands Cultivate Loyal Consumers?
C-beauty brands are sliding down the ranks at China’s shopping festivals, and most have a lack of user stickiness to blame. How can they survive? Read More
C-Beauty Surpass International Brands For The First Time
For the first time, Chinese beauty labels surpassed international competitors in online GMV, with Florasis and Perfect Diary topping the list. Read More
Who Will Win The Luxury Space Race?
With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion? Read More
Can Perfect Diary Take C-Beauty Global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage? Read More
Move Over C-Beauty, C-Pop is Up
Tencent’s reality show, Produce Camp 2021, has produced China’s latest boy band sensation, INTO1. But can it wow global audiences? Read More
What the World Needs to Learn From Chinese Content Commerce: Part Five
Inundated by advertisements on a daily basis, Chinese consumers have grown numb to traditional marketing strategies and messaging. Read More
What Is Luxury’s Next DTC Opportunity in China?
Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
Is K-Beauty’s Reign Coming To A Close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Read More
Douyin Offers Flagship Stores for Brands
By launching flagship stores for brand accounts, Douyin proves once again that it is much more than just a short-video platform. Read More
