Perfect Diary
Want Your Brand Collaboration To Stand Out In China? Get Nostalgic.
One stand-out trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen Zers. Read More
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
Homegrown Chinese Brands On The Rise As Foreign Rivals Hunker Down
Facing a more challenging economic and regulatory environment China, major global luxury and consumer brands are hunkering down for some tough times ahead. Read More
6 Luxury V-Day Capsules Young China Adores
Luxury and fashion may not want to put any time or resources toward Western Valentine’s Day in China, but here’s why that represents a missed opportunity. Read More
Tiffany Unlocks Chinese Jewelry Market with Its Tiffany Knot Collection
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top 5 China Collabs of 2021
This month, our Chinese Designer Collabs column looks at the very best China-related partnerships and drops during 2021. Read More
C-Beauty Collabs Hits and Misses From Singles’ Day
A downspell in sales has forced C-beauty brands to ideate new ways of capturing young consumers. Jing Daily puts some collaborations under the microscope. Read More
Can C-Beauty Brands Cultivate Loyal Consumers?
C-beauty brands are sliding down the ranks at China’s shopping festivals, and most have a lack of user stickiness to blame. How can they survive? Read More
C-Beauty Surpass International Brands For The First Time
For the first time, Chinese beauty labels surpassed international competitors in online GMV, with Florasis and Perfect Diary topping the list. Read More
Who Will Win The Luxury Space Race?
With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion? Read More
