Perfect Diary
Chinese beauty brands’ ambitions to go global
China’s ‘guochao’ wave has fueled C-beauty’s rapid growth. Now, they are seeking growth outside China. Jing Daily unpacks their strategies to capitalize on global markets. Read More
5 reasons many Western luxury brands are losing luster with China’s Gen Z
Chinese Gen Z are increasingly changing their purchase preferences from Western to local brands. How can global players secure their place in China's luxury landscape? Read More
Louis Vuitton, Estée Lauder, Balenciaga Tap Into China’s ‘I Love You Day’
Chinese consumers have grown tired of repetitive formulas being rolled out for the ‘520 Day.’ Here’s how brands are reinvigorating and tailoring their offerings. Read More
Chinese Companies Are Chasing Southeast Asia Opportunities, But Success Isn’t Guaranteed
Southeast Asia is more than a tourist hotspot, serving as the launchpad for Chinese businesses as they venture overseas. But what challenges await in these emerging markets? Read More
Want Your Brand Collaboration To Stand Out In China? Get Nostalgic.
One stand-out trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen Zers. Read More
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
Homegrown Chinese Brands On The Rise As Foreign Rivals Hunker Down
Facing a more challenging economic and regulatory environment China, major global luxury and consumer brands are hunkering down for some tough times ahead. Read More
6 Luxury V-Day Capsules Young China Adores
Luxury and fashion may not want to put any time or resources toward Western Valentine’s Day in China, but here’s why that represents a missed opportunity. Read More
Tiffany Unlocks Chinese Jewelry Market with Its Tiffany Knot Collection
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top 5 China Collabs of 2021
This month, our Chinese Designer Collabs column looks at the very best China-related partnerships and drops during 2021. Read More
