Perfect Diary

A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More

Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More

Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read More

With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Read More

The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More

The C-Beauty space is flooded with a host of newcomers. Here, Jing Daily handpicks five new C-Beauty brands that are loved by Chinese consumers. Read More

On June 17, Perfect Diary released a host of exclusive makeup looks with nine famous Western makeup artists to promote their new koi fish makeup palette. Read More

Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More

Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More

Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Read More