Perfect Diary

How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More

How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More

When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More

Roger Vivier is betting on the 19-year-old star Ouyang Nana to attract more young consumers and rejuvenate its brand image in China. Read More

6 beauty trends, including cultural collaborations, product launches around trending topics, fresh faces, creative new retail, and more. Read More

Like EPO fashion group, many brands are taking a wait-and-see approach until the end of the year to renegotiate retail spaces or close down in Hong Kong. Read More

The fictional influencer, Xiao Wanzi, has helped Perfect Diary, one of the most talked about consumer beauty brands leveraging Chinese marketing trends. Read More

Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More

The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More