Pepsi
As Brands Produce More Content, Production Houses Launch Brands
A new show by L’Oréal is the latest example of a major brand jumping on the content-commerce bandwagon to leverage the global streaming content boom. Read More
Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo
A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read More
Is Space the Final Frontier for Brand Marketing?
With its escapist and futuristic appeal that draws universal fascination, outer space can be an ideal tool for brands to provoke awe through advertising. Read More
