penfolds
Penfolds launches new wine for Gen Z with creative partner Nigo
The One by Penfolds range takes inspiration from four winemaking regions to create a worldly set of modern wines that capture unique regional nuances. Read MoreDecoding China’s CIIE And What It Means For Foreign Brands
What is the China International Import Expo? Why, since COVID-19, has it emerged as an ever more important access point for foreign brands? Read MorePenfolds Doubles Down On Broader Chinese Consumers
Penfolds unveiled a pop-up space featuring multi-sensorial wine experiences at TX Huaihai — one of the hippest shopping destinations in Shanghai. Read MorePenfolds Unveils Innovative Wine Series Exclusively In China
Sourcing grapes from China's Ningxia region, Penfolds' new wine series cleverly combines Australian wine heritage with Chinese geographical IP. Read MorePenfolds, Richemont, And Burberry Turn Out For Hainan Expo
Luxury brands in the fashion, beauty, wine, and spirits categories showed up for the second China International Consumer Expo in Hainan Province. Read MoreChina’s Millennials Up Their Wine Consumption as They Buy More Online
A new Wine Intelligence report provides insight into a fast-changing and diverse market of wine consumers in China. Read MoreFrom Wine to Wagyu, Australian Luxury Produce Brands Court China’s Connoisseurs
Australian luxury wineries and other produce categories are stepping up their marketing efforts as exports to China take up a big part of their business. Read MoreJD.com and Penfolds Bet Big on Future of China’s Fine Wine E-Commerce Market
The e-commerce giant expands its partnership with Penfolds as more Chinese wine connoisseurs head to online shops to avoid counterfeits. Read MoreChina’s Trademark Turnaround Offers Hope for Brands Fighting ‘Squatters’
A new Chinese court ruling in favor of fashion label Michael Bastian marks the first time a foreign brand has ever won against a "trademark squatter" in China. Read MorePenfolds Takes On Trademark Squatters In China
Opting to put up a good fight for the right to use its Chinese name in China, the Australian winemaker takes its trademark squatters to court. Read More