penfolds
Decoding China’s CIIE And What It Means For Foreign Brands
What is the China International Import Expo? Why, since COVID-19, has it emerged as an ever more important access point for foreign brands? Read More
Penfolds Doubles Down On Broader Chinese Consumers
Penfolds unveiled a pop-up space featuring multi-sensorial wine experiences at TX Huaihai — one of the hippest shopping destinations in Shanghai. Read More
Penfolds Unveils Innovative Wine Series Exclusively In China
Sourcing grapes from China's Ningxia region, Penfolds' new wine series cleverly combines Australian wine heritage with Chinese geographical IP. Read More
Penfolds, Richemont, And Burberry Turn Out For Hainan Expo
Luxury brands in the fashion, beauty, wine, and spirits categories showed up for the second China International Consumer Expo in Hainan Province. Read More
China’s Millennials Up Their Wine Consumption as They Buy More Online
A new Wine Intelligence report provides insight into a fast-changing and diverse market of wine consumers in China. Read More
From Wine to Wagyu, Australian Luxury Produce Brands Court China’s Connoisseurs
Australian luxury wineries and other produce categories are stepping up their marketing efforts as exports to China take up a big part of their business. Read More
JD.com and Penfolds Bet Big on Future of China’s Fine Wine E-Commerce Market
The e-commerce giant expands its partnership with Penfolds as more Chinese wine connoisseurs head to online shops to avoid counterfeits. Read More
China’s Trademark Turnaround Offers Hope for Brands Fighting ‘Squatters’
A new Chinese court ruling in favor of fashion label Michael Bastian marks the first time a foreign brand has ever won against a "trademark squatter" in China. Read More
Penfolds Takes On Trademark Squatters In China
Opting to put up a good fight for the right to use its Chinese name in China, the Australian winemaker takes its trademark squatters to court. Read More
Australia Tackles China’s Fine Wine Market
Already a leading force in the mid-market segment, more Australian winemakers hope to take on the dominant French in China's fine wine market. Read More
