penfolds

A new Wine Intelligence report provides insight into a fast-changing and diverse market of wine consumers in China. Read More

Australian luxury wineries and other produce categories are stepping up their marketing efforts as exports to China take up a big part of their business. Read More

The e-commerce giant expands its partnership with Penfolds as more Chinese wine connoisseurs head to online shops to avoid counterfeits. Read More

A new Chinese court ruling in favor of fashion label Michael Bastian marks the first time a foreign brand has ever won against a "trademark squatter" in China. Read More

Opting to put up a good fight for the right to use its Chinese name in China, the Australian winemaker takes its trademark squatters to court. Read More

Already a leading force in the mid-market segment, more Australian winemakers hope to take on the dominant French in China's fine wine market. Read More

Its second major overture to the fast-growing China wine market in less than a year, top Australian winemaker Penfolds recently debuted a limited-edition wine aimed at drinkers who have, depending on how you look at it, either the most discriminating tastes or more money than sense. Read More

France, the long-time dominant force in China's imported wine market, will see its iron grip on the industry slowly slip in the years ahead, as major exporters like Italy, Australia, the US, Spain and Chile chip away at the market and more adventurous Chinese drinkers start to look beyond the usual French red. Read More

With China becoming an increasingly critical market for Australian winemakers, who are hoping to chip away at the dominance of France in China's imported wine market, overtures from wineries down under are becoming increasingly bold. Read More

Many in the Australian wine industry are concerned that the appearance of fake wines from smaller wineries indicates that the problem is even worse than thought, and that increasing piracy threatens Australia's $143 million (US$128 million) wine trade in China. Read More