penfolds
China’s Millennials Up Their Wine Consumption as They Buy More Online
A new Wine Intelligence report provides insight into a fast-changing and diverse market of wine consumers in China. Read More
From Wine to Wagyu, Australian Luxury Produce Brands Court China’s Connoisseurs
Australian luxury wineries and other produce categories are stepping up their marketing efforts as exports to China take up a big part of their business. Read More
JD.com and Penfolds Bet Big on Future of China’s Fine Wine E-Commerce Market
The e-commerce giant expands its partnership with Penfolds as more Chinese wine connoisseurs head to online shops to avoid counterfeits. Read More
China’s Trademark Turnaround Offers Hope for Brands Fighting ‘Squatters’
A new Chinese court ruling in favor of fashion label Michael Bastian marks the first time a foreign brand has ever won against a "trademark squatter" in China. Read More
Penfolds Takes On Trademark Squatters In China
Opting to put up a good fight for the right to use its Chinese name in China, the Australian winemaker takes its trademark squatters to court. Read More
Australia Tackles China’s Fine Wine Market
Already a leading force in the mid-market segment, more Australian winemakers hope to take on the dominant French in China's fine wine market. Read More-
Penfolds Targets China’s Aspiring Wine Aficionado With $176,000 “Ampoule”
Its second major overture to the fast-growing China wine market in less than a year, top Australian winemaker Penfolds recently debuted a limited-edition wine aimed at drinkers who have, depending on how you look at it, either the most discriminating tastes or more money than sense. Read More 
Report: French Dominance Of China’s Wine Market Set To Slip
France, the long-time dominant force in China's imported wine market, will see its iron grip on the industry slowly slip in the years ahead, as major exporters like Italy, Australia, the US, Spain and Chile chip away at the market and more adventurous Chinese drinkers start to look beyond the usual French red. Read More
Penfolds Chooses Shanghai For First Bin 620 Release In Nearly 50 Years
With China becoming an increasingly critical market for Australian winemakers, who are hoping to chip away at the dominance of France in China's imported wine market, overtures from wineries down under are becoming increasingly bold. Read More-
Aussie Wineries Struggle With Rampant Counterfeiting In China
Many in the Australian wine industry are concerned that the appearance of fake wines from smaller wineries indicates that the problem is even worse than thought, and that increasing piracy threatens Australia's $143 million (US$128 million) wine trade in China. Read More
