Peloton
Why Pricing Is The ‘Easy Growth Trap’ In Luxury
A New York Times article “Tesla Cuts Prices Sharply As It Moves To Bolster Demand” explains how price cuts will make more of the company’s electric vehicles eligible for a… Read More
Why Peloton and Netflix Have Only Themselves to Blame
Two companies that were once the darlings of Wall Street have turned into a disaster for investors. Luxury brands should take note. Read More
What Luxury Brands Can Learn From Peloton’s Treadmill Crisis
Peloton has become synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand. Read More
CollaBrands: The New High-Performance Active Lifestyle Collabs
Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
Why Health Is The New Luxury In China
The global environmental crisis has made it clear that breathing fresh air, drinking clean water, and eating healthy food are quickly becoming new luxuries. Read More
