pearl
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read MoreFrom Handbags To Pearls, Auspicious Number 8 Reigns Supreme In 2013
In a demonstration of Chinese culture-specific marketing, several luxury brands came up with creative numerology-based campaigns over the past year. Read More