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What Luxury Brands Can Learn from Lanvin’s Blind Boxes
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Read More
How the Neiwai x SavisLook Collab Has Won Over Chinese Shoppers
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Six Brand Collaborations Chinese Consumers Loved in March 2021
Our picks of some of the most memorable brand collaborations in China in March 2021, featuring Longchamp, Off-White and more. Read More
6 Brand Collaborations China Loved In February
In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
C-beauty Disruptor Florasis Taps Rising Boy Band TNT As New Ambassador
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Peacebird, Florasis, and Clarins. Read More
How Burberry Connects To China’s Gen-Z Consumers Via Emerging Artists?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
Homegrown Cashmere Powerhouse Erdos Leads On Sustainability Initiatives
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Tmall, Erdos, and Peacebird. Read More
Can Tmall’s NYFW Show Present China as Creators Instead of Consumers?
Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More
Tmall Hopes New York Fashion Week Audiences Buy Into “China Cool”
Tmall, in collaboration with New York Fashion Week: The Shows, will showcase emerging Chinese designers at their “China Cool” event. Read More
