peacebird
Will Peacebird’s New Investment Strategy in 8ON8 Pay Off?
Peacebird disclosed its $1.6 million investment in designer brand 8ON8. Does this herald a change of strategy towards long-term domestic partnerships? Read More
Peacebird Has Mastered Fast Fashion But Can It Go High-End?
While ultra-fast-fashion rival Shein attracts headlines, slightly less ultra-fast fashion group Peacebird may be the one to watch in 2022. Read More
Why the Peacebird x Susan Fang Collaboration Works
China's megabrand Peacebird has teamed up with local designer Susan Fang to launch a new collaboration. Will it raise the conglomerate’s profile with Gen Z? Read More
Data Shows Brands Don’t Need Social Media Accounts in China
Data from Jing Collabs & Drops’ first report shows that luxury brands no longer rely on their own social media accounts in China. Read More
Can Peacebird Shake Off Another Plagiarism Accusation?
Peacebird’s counterfeiting is back in the headlines. Are fans finally fed up with the apparel giant’s shameless practice of stealing IP? Read More
Louis Vuitton Presented Its SS22 Menswear Show With Social Innovations in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
What Luxury Brands Can Learn from Lanvin’s Blind Boxes
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Read More
How the Neiwai x SavisLook Collab Has Won Over Chinese Shoppers
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Six Brand Collaborations Chinese Consumers Loved in March 2021
Our picks of some of the most memorable brand collaborations in China in March 2021, featuring Longchamp, Off-White and more. Read More
6 Brand Collaborations China Loved In February
In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
