peacebird
Susan Fang, The Chinese Designer Making A Splash At London Fashion Week
Following her debut on the London Fashion Week schedule, Jing Daily talks to Susan Fang about her ambitions to build a fashion house step by step. Read More
Wang Yibo Denies Rumors Of Involvement In Sex Scandal
On Weibo, the hashtag “Wang Yibo’s team refutes rumors” (#王一博方辟谣#) has gained over 850 million views as the young actor works to clear his name. Read More
Roger Vivier Bets Big on New Brand Ambassador
Roger Vivier announced homegrown actor and singer Allen Ren as brand ambassador. What's the bigger vision behind the partnership? Read More
How Luxury Can Score With China’s College Entrance Exam
A significant milestone for Chinese students, the college entrance exam is an opportunity for brands to connect with consumers. Which ones passed the test? Read More
Will Peacebird’s New Investment Strategy in 8ON8 Pay Off?
Peacebird disclosed its $1.6 million investment in designer brand 8ON8. Does this herald a change of strategy towards long-term domestic partnerships? Read More
Peacebird Has Mastered Fast Fashion But Can It Go High-End?
While ultra-fast-fashion rival Shein attracts headlines, slightly less ultra-fast fashion group Peacebird may be the one to watch in 2022. Read More
Why the Peacebird x Susan Fang Collaboration Works
China's megabrand Peacebird has teamed up with local designer Susan Fang to launch a new collaboration. Will it raise the conglomerate’s profile with Gen Z? Read More
Data Shows Brands Don’t Need Social Media Accounts in China
Data from Jing Collabs & Drops’ first report shows that luxury brands no longer rely on their own social media accounts in China. Read More
Can Peacebird Shake Off Another Plagiarism Accusation?
Peacebird’s counterfeiting is back in the headlines. Are fans finally fed up with the apparel giant’s shameless practice of stealing IP? Read More
Louis Vuitton Presented Its SS22 Menswear Show With Social Innovations in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
