peacebird
6 Brand Collaborations China Loved In February
In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
C-beauty Disruptor Florasis Taps Rising Boy Band TNT As New Ambassador
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Peacebird, Florasis, and Clarins. Read More
How Burberry Connects To China’s Gen-Z Consumers Via Emerging Artists?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
Homegrown Cashmere Powerhouse Erdos Leads On Sustainability Initiatives
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Tmall, Erdos, and Peacebird. Read More
Can Tmall’s NYFW Show Present China as Creators Instead of Consumers?
Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More
Tmall Hopes New York Fashion Week Audiences Buy Into “China Cool”
Tmall, in collaboration with New York Fashion Week: The Shows, will showcase emerging Chinese designers at their “China Cool” event. Read More
Tmall Will Launch New Luxury Brands Each Month in 2018
Though the e-commerce platform is increasing its luxury offerings, it chose more mainstream Chinese brands to showcase during its “China Day” at New York Fashion Week. Read More
The 10 Most Influential Fashion Stylists in China
Behind every successful celebrity, there is a powerful stylist. Read More
Alibaba Denies It Pressured 44 Apparel Brands to Quit JD
It was recently reported that 44 fashion labels closed their shops on JD.com due to pressure from e-commerce rival Alibaba, but the latter denies it. Read More
