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peacebird

  • Marketing

    6 Brand Collaborations China Loved In February

    Sky Canaves  |   Share
    In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
  • Fashion

    C-beauty Disruptor Florasis Taps Rising Boy Band TNT As New Ambassador

    Wenzhuo Wu  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Peacebird, Florasis, and Clarins. Read More
  • Fashion

    How Burberry Connects To China’s Gen-Z Consumers Via Emerging Artists?

    Wenzhuo Wu  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci. Read More
  • Fashion

    How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11

    Wenzhuo Wu  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
  • Fashion

    Homegrown Cashmere Powerhouse Erdos Leads On Sustainability Initiatives

    Wenzhuo Wu  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Tmall, Erdos, and Peacebird. Read More
  • Fashion

    Can Tmall’s NYFW Show Present China as Creators Instead of Consumers?

    Zhuoxuan Peng  |   Share
    Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More
  • Fashion

    Tmall Hopes New York Fashion Week Audiences Buy Into “China Cool”

    Avery Booker  |   Share
    Tmall, in collaboration with New York Fashion Week: The Shows, will showcase emerging Chinese designers at their “China Cool” event. Read More
  • Fashion

    Tmall Will Launch New Luxury Brands Each Month in 2018

    Huixin Deng  |   Share
    Though the e-commerce platform is increasing its luxury offerings, it chose more mainstream Chinese brands to showcase during its “China Day” at New York Fashion Week. Read More
  • The 10 Most Influential Fashion Stylists in China

    Ruonan Zheng  |   Share
    Behind every successful celebrity, there is a powerful stylist. Read More
  • Alibaba Denies It Pressured 44 Apparel Brands to Quit JD

    Rozalia Jovanovic and Ruonan Zheng  |   Share
    It was recently reported that 44 fashion labels closed their shops on JD.com due to pressure from e-commerce rival Alibaba, but the latter denies it. Read More

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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 04/09/2021

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