patek philippe
How to Win in the Metaverse When 95% Of Luxury’s Value Is ‘Hidden’
As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Read More
Chinese Shoppers Line Up for Louis Vuitton After Price Hike
Louis Vuitton is the latest luxury giant to raise its prices in 2022, following Dior and Hermès. But will Chinese consumers keep buying? Read More
Why Consumers Break Up With Luxury Brands
Breakups with luxury brands are costly and can happen after a customer’s single negative experience wipes away all of their positive brand experiences. Read More
Was It A Smart Move For Patek To Kill Its Most Iconic Watch Line?
It is rare for a brand to discontinue its most iconic item. But Patek Philippe did just that, and it was a smart move. Read More
Can Gucci Sell High-End Watches To China?
Gucci has launched a new Haute Horlogerie line, with prices topping $300,000. But who will be Gucci’s high-end watch buyers? Read More
Auction Houses Embrace Luxury Fashion as New Frontier
In 2020, online luxury sales have brought new consumers to the likes of Sotheby’s, Christie’s, and Phillips. How are they going to continue in 2021? Read More
Why Common Pricing Errors Cost Luxury Brands their Future
The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More
Chinese Whispers: A Daigou Arrested for Smuggling $400,000 Patek Philippe Watch, and More
China's Shenzhen customs officials announced that they arrested a passenger for attempting to smuggle a Patek Philippe Minute Repeater watch into China. Read More
Chinese Whispers: Trade War Victim Tiffany Strengthened Business Presence in China, and More
Trade war victim Tiffany & Co. strengthened its business presence in China on the back of decreasing Chinese tourists to the United States. Read More
What is Price Benchmarking? For Global Luxury Brands, It’s Now Crucial
Price benchmarking enables premium and luxury brands to adapt their price strategy according to ongoing market developments. Read More
