partnership
CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop
Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
Social Responsibility Could Be Key To Deeper Connections With Chinese Consumers
As Chinese consumers become more savvy and diverse in their buying power, will there be an opportunity for luxury brands to create a deeper connection through social responsibility? Read More
For Luxury Brands In China, WeChat Is The Place To Be
One of the hottest topics in the China digital marketing world is the potential for WeChat, the world’s largest group messaging app, to break into the broader global social media… Read More
Vivienne Tam Designs Limited-Edition Slippers For Hilton Huanying Program
Marking the one-year anniversary of its Huanying program, which provides tailored amenities to outbound Chinese guests, today Hilton unveiled a new collaboration with fashion designer Vivienne Tam, a set of… Read More
International Luxury Brands In Crosshairs Of China’s Largest Private Company, Fosun
Recently, the Fosun Group has shifted its focus towards overseas investment in response to the growth of China's consumer market, looking to build partnerships with premium international brands that have… Read More-
Tech Meets Fashion: Vivienne Tam & Square Team Up For “Double Happiness” Device
In conjunction with New York Fashion Week, Square and Tam announced a limited edition, branded Square credit card reader imprinted with the Chinese character 囍, commonly translated as "Double Happiness." Read More -
Chinese Artists Yan Lei and Chen Wenbo Join Le Meridien’s LM100 Community
As members of LM100, Chen Wenbo will create a series destined for "high impact areas" as a part of Le Meridien's Arrival Experience while Yan Lei will provide artwork for… Read More -
“New Wave” Of Chinese Enterprises Sponsoring Art Exhibitions, Activities
While we've seen interest in art-business partnerships among foreign businesses in China before, only in the last year or so have home-grown Chinese companies and enterprises shown a stronger interest… Read More -
Retro Chinese Brand Feiyue Collaborates On Limited Edition Steph.Cop Sneaker
Although footwear brand Feiyue is no longer Chinese-owned, having been purchased in 2006 by a French group, it remains one of China's most iconic brands. Read More
