ParkLU

Multi-channel network (MCN) agencies have changed how brands work with KOLs in China, but where will this industry head after the COVID-19 pandemic? Read More

Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More

Here are 10 KOL marketing trends we are keeping tabs on in China for the coming year, such as the rise of micro-KOLs, live-stream e-commerce, and more. Read More

China’s Biggest WeChat & Digital Marketing Conference for International Companies CHina CHat is a 2-day event dedicated to WeChat and China online digital marketing. Co-organized by two of the most widely respected online sources of information on China digital marketing: China Channel (ChCh) and WalktheChat. This event features: Presentations from top WeChat and China digital ... Read More

Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More

Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation engine that perfectly demonstrates the power of the Internet 2.0. In this Little Red Book workshop in New York, PARKLU and Jing Daily will dive deep into ... Read More

A deep dive into emerging Chinese tech trends  The Emerge conference was born when TechNode saw that there is an enormous information gap about emergent technology trends in China. Topics will include artificial intelligence (AI), corporate innovation, digital marketing, shift to enterprise, blockchain, China’s slowing economy an the affect on the tech industry, and expansion ... Read More

Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More

Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More

A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More