ParkLU
CHina CHat 2019
China’s Biggest WeChat & Digital Marketing Conference for International Companies CHina CHat is a 2-day event dedicated to WeChat and China online digital marketing. Co-organized by two of the most widely respected online sources of information on China digital marketing: China Channel (ChCh) and WalktheChat. This event features: Presentations from top WeChat and China digital ... Read More
Demystifying The Hot Social Commerce Platform Little Red Book
Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More
Jing Daily x PARKLU Workshop: Influencing Chinese Consumers With Little Red Book KOLs
Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation engine that perfectly demonstrates the power of the Internet 2.0. In this Little Red Book workshop in New York, PARKLU and Jing Daily will dive deep into ... Read More
TechNode’s Emerge Conference
A deep dive into emerging Chinese tech trends The Emerge conference was born when TechNode saw that there is an enormous information gap about emergent technology trends in China. Topics will include artificial intelligence (AI), corporate innovation, digital marketing, shift to enterprise, blockchain, China’s slowing economy an the affect on the tech industry, and expansion ... Read More
Celebrity Strategies: 7 KOL Marketing Tactics to Know in 2019
Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More
How Fan Bingbing’s Scandal Affected Chinese KOLs’ Brand Perception
Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More
Three Tips for Using Influencers in China: Lessons from the Skincare Industry
A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More
Gucci, Chanel, and Dior Lead on Chinese Social Media: PARKLU Report
A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More
Massive Online Followings Don’t Guarantee Engagement: PARKLU Beauty Report
When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More
KOL Marketplace ParkLU Aims to Take the Guesswork Out of Working with Chinese Influencers
New online tool ParkLU gives marketers a guide to China's social media users with big influence. Read More
