ParkLU
Alibaba Group’s Sophisticated Game of Monopoly
44 percent of global sales come through a number of Chinese-owned companies, which in order of ranking include Taobao, Tmall, Jd.com and Pinduoduo. Read More
Launchmetrics Moves into China with PARKLU Acquisition
The acquisition of influencer analytics platform PARKLU by Launchmetrics illustrates the fashion industry’s reliance on the China market. Read More
How COVID-19 Reshaped This Part of China’s Influencer Economy
Multi-channel network (MCN) agencies have changed how brands work with KOLs in China, but where will this industry head after the COVID-19 pandemic? Read More
8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
10 KOL Marketing Trends in China for 2020
Here are 10 KOL marketing trends we are keeping tabs on in China for the coming year, such as the rise of micro-KOLs, live-stream e-commerce, and more. Read More
CHina CHat 2019
China’s Biggest WeChat & Digital Marketing Conference for International Companies CHina CHat is a 2-day event dedicated to WeChat and China online digital marketing. Co-organized by two of the most widely respected online sources of information on China digital marketing: China Channel (ChCh) and WalktheChat. This event features: Presentations from top WeChat and China digital ... Read More
Demystifying The Hot Social Commerce Platform Little Red Book
Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More
Jing Daily x PARKLU Workshop: Influencing Chinese Consumers With Little Red Book KOLs
Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation engine that perfectly demonstrates the power of the Internet 2.0. In this Little Red Book workshop in New York, PARKLU and Jing Daily will dive deep into ... Read More
TechNode’s Emerge Conference
A deep dive into emerging Chinese tech trends The Emerge conference was born when TechNode saw that there is an enormous information gap about emergent technology trends in China. Topics will include artificial intelligence (AI), corporate innovation, digital marketing, shift to enterprise, blockchain, China’s slowing economy an the affect on the tech industry, and expansion ... Read More
Celebrity Strategies: 7 KOL Marketing Tactics to Know in 2019
Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More
