paris

The global hotelier is set to unveil its Bavarian "castle hotel," replete with a beer hall stocked with craft beer and German grub, later this year—not in Germany, but in China. Read More

For the Hermès-owned Chinese luxury label's Paris boutique opening, digital agency Fred & Farid created a unique social media campaign aimed at proving that "made in China" can mean high quality. Read More

The top travel destination shows its dedication to courting Chinese travelers with a new four-day cultural program in time for Chinese New Year. Read More

The inimitable fashion doyenne brings her Parisian style expertise to China with a series of new store openings. Read More

A growing Chinese interest in luxury furnishings and interior design has prompted the famous French design fair to make its foray into Asia. Read More

E-commerce strategy, mobile marketing, and the power of KOLs will all be on the agenda for the fourth edition of China Connect, which has just been scheduled for March 6-7. Read More

While British efforts to attract Chinese travelers have paid off with a massive increase in spending, some retailers in France are seeing significant sales declines. Read More

While Diageo has been working to market its Shuijingfang baijiu to Westerners, Moutai is also going global with a Paris investment. Read More

Some of the looks on the street at Paris Fashion Week were evocative of a certain plaid pattern that's ubiquitous in China. Read More

Liu Wen, Ming Xi, Xiao Wen Ju, and Sui He have all garnered extensive attention both on the runway and off in Paris this season. Read More