paris
The Peninsula Marks European Grand Entrance With Paris Opening
As Chinese tourists flock to Paris, the Peninsula is the latest of several Asian-branded luxury hoteliers opening their doors there in recent years. Read More
Starwood’s Colossal Bavarian Castle Set To Open In Dalian
The global hotelier is set to unveil its Bavarian "castle hotel," replete with a beer hall stocked with craft beer and German grub, later this year—not in Germany, but in China. Read More
Case Study: Shang Xia’s ‘Seeding Man’ Campaign Projects ‘Made In China’-Chic
For the Hermès-owned Chinese luxury label's Paris boutique opening, digital agency Fred & Farid created a unique social media campaign aimed at proving that "made in China" can mean high quality. Read More
France’s Nuit de Chine Aims To Woo Coveted Chinese Tourists
The top travel destination shows its dedication to courting Chinese travelers with a new four-day cultural program in time for Chinese New Year. Read More
Interview: French Fashion Legend Maria Luisa Makes Foray Into China
The inimitable fashion doyenne brings her Parisian style expertise to China with a series of new store openings. Read More
Maison & Objet Launches Interior Décor Gateway To China
A growing Chinese interest in luxury furnishings and interior design has prompted the famous French design fair to make its foray into Asia. Read More
Event Watch | China Connect 2014: Embracing The Chinese Thrill For Shopping
E-commerce strategy, mobile marketing, and the power of KOLs will all be on the agenda for the fourth edition of China Connect, which has just been scheduled for March 6-7. Read More
Paris Slumps, London Soars In Chinese Tourist Spending
While British efforts to attract Chinese travelers have paid off with a massive increase in spending, some retailers in France are seeing significant sales declines. Read More
Moutai Aims To Boost Sales Abroad—But Not To Foreigners
While Diageo has been working to market its Shuijingfang baijiu to Westerners, Moutai is also going global with a Paris investment. Read More
Is ‘Migrant-Worker Plaid’ Making A Fashion Week Comeback?
Some of the looks on the street at Paris Fashion Week were evocative of a certain plaid pattern that's ubiquitous in China. Read More
