paris
Louis Vuitton, Prada, and Loewe: Three Brands, Three China Content Strategies
Before, brands were under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal. Read More
Global Luxury Digital Innovation Summit 2019
ECV International’s Global Luxury Digital Innovation Summit 2019 in Paris will discuss hot points such as global luxury goods market digital trends, digital luxury marketing, consumer engagement and customer relationship lifecycle management, online-offline transformation and stores of the future to help luxury companies gain insights into digital opportunities. The luxury goods industry has faced a ... Read More
Salon du Luxe Paris 2019
Salon du Luxe Paris returns for the fifth edition on Tuesday, July 9 at Salle Wagram. As the biggest luxury meeting in the French-speaking world, Salon du Luxe will focus on the future of the various sectors that make up this market. Resolutely forward-looking, the event (which is intended to be a show and a ... Read More
Chinese Consumers on Rebound in Paris After Disastrous Year for Retailers
Chinese consumers in the world’s fashion capital spend more than those from any other country, with 37 percent of their budgets slated for shopping. Read More
Here’s What’s Inside the Chinese Millennial’s Paris Shopping Bag
Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
Chinese Tourists Return to Paris Amid Easing Fears of Terrorism
Having struggled to attract Chinese travelers after a string of violent terrorist attacks in 2015, Paris is once again gaining popularity in China. Read More
Hainan Airlines Bullish on International Travel from China’s Lower-Tier Cities
Hainan Airlines is betting on travel from China's lower-tier cities by establishing numerous new flights to international destinations. Read More
The Maldives and Paris Top Destination List for Chinese Millennial Travelers
Affluent Asian jetsetters under 35 are overlooking Hong Kong in favor of more far-flung locales, according to a new report. Read More
Safety First: Can Europe Bounce Back From Its Lull in Chinese Tourists?
As China's outbound travelers seek out safer destinations, tourism industries may still have time to act. Read More
