paris fashion week
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Can Digital Save Shanghai Fashion Week?
As Covid-19 continues to disrupt events globally, is now the time for Shanghai Fashion Week to reinvent the global fashion week system? Read More
Chinese Whispers: Little Red Book Testing Live-Streaming Feature, and More
The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More
Importing the Catwalk: How High-End Fashion Shows Came to China
Chinese customers and influencers have rapidly become front-row denizens at fashion shows, with a dedicated staff pampering them. Read More
Slimane Causes Online Uproar in China Ahead of Celine’s Paris Show
In China, two recently-released Celine handbags designed by Creative Director Hedi Slimane have met serious backlash on social media. Read More
Fake Dior Fashion Week Tickets? China Seller Hawks Front Row in Paris for $146K
VIP passes that promise access to hip luxury brands’ fashion week shows and events are being offered at prices ranging from $732 to $146,325 in China. Read More
Opinion: What Retro Luxury Means for China’s Fashionista Millennials
Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More
Chinese Whispers: Weibo Labels Valentino Ad as Spam, and More
A Chinese celebrity's endorsement post on Valentino was marked as a spam by Weibo, a major marketing and branding platform for luxury brands in China. Read More
Dior’s Feminist Message Feels Much More Muted in China
Many Chinese consumers are still saying “C’est Non, Non, Non, et Non” to feminism. Read More
Does Dior Have an Identity Crisis in China?
What's behind Dior's controversial brand ambassadors in China is its desperation of reaching a millennial audience who is different from its traditional consumers. Read More
