paris fashion week
Chinese Whispers: Weibo Labels Valentino Ad as Spam, and More
A Chinese celebrity's endorsement post on Valentino was marked as a spam by Weibo, a major marketing and branding platform for luxury brands in China. Read More
Dior’s Feminist Message Feels Much More Muted in China
Many Chinese consumers are still saying “C’est Non, Non, Non, et Non” to feminism. Read More
Does Dior Have an Identity Crisis in China?
What's behind Dior's controversial brand ambassadors in China is its desperation of reaching a millennial audience who is different from its traditional consumers. Read More
Emerging Chinese Designers Flock to Major Fashion Shows, but Returns Are Low
This year, more Chinese designers attended international fashion shows than before, but the returns for an emerging designer are small. Read More
Interview with Yang Mi, Michael Kors’ New Brand Ambassador
We speak with Yang Mi, one of China's most celebrated actresses, who has long had a relationship with Michael Kors and just became the brand's first ambassador. Read More
30 Chinese Designers to Take Stage at Major Fashion Shows Internationally This Year
30 emerging and veteran Chinese fashion designers including Vivienne Tam and Lanyu will host shows at fashion week in New York, London, Milan and Paris. Read More
Trending in China: LeEco Chairman Resigns, Baidu CEO Probed After Testing Self-Driving Car
LeEco's chairman resigned over the debt problem; Baidu's CEO tested the self-driving car in Beijing but got caught by the police. Read More
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
Designer Diplomacy at Paris Fashion Week: Grace Chen Charms Chinese and French Elites
A favorite designer of China's First Lady, Grace Chen presented her collection at a Chinese Embassy-sponsored Paris Fashion Week show ahead of her upcoming Shanghai boutique opening. Read More
Ask Hung Huang | China’s Role at the World’s Top Fashion Weeks
For her column this week, Hung Huang weighs in on Chinese designers and celebrities at New York, London, Milan, and Paris Fashion Week. Read More
