paris fashion week
K-pop Idol Jisoo’s Presence at Dior Had Unexpected Consequences
Dior’s latest collection during Paris Fashion Week reached over 54 million views in China. But not all the feedback was positive. Read MoreParis Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read MoreAgainst Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read MoreChinese Brand Li-Ning’s New Collab Seen At First Live Fashion Week Since COVID-19
Li-Ning’s sneaker design collaboration with Soulland made an appearance at Copenhagen Fashion Week, the first live fashion week since COVID-19 appeared. Read MoreLouis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read MoreChinese Designers: Beware of “Guochao Fatigue”
Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read MoreCan Paris Fashion Week Break The Cycle Of Online Fashion Shows?
Paris Fashion Week will go ahead as planned this fall, but things could change between now and late September, depending on how the virus progresses. Read MoreUma Wang: The Pioneer Designer Showcasing the Power of Chinese Oriental Aesthetics
Uma Wang broke boundaries as one of the first Asian fashion designers at international fashion weeks, and she's still at the top of her game. Read MoreThe Changing Influence of Fashion Polymath Leaf Greener
As part of our response to the COVID-19 crisis, the next installment of our community profiles highlights fashion stylist and editor Leaf Greener. Read MoreHow Hong Kong’s Designers are Navigating COVID-19
A fear of COVID-19 is gripping people around the globe, but fashion continues to march forward, and Hong Kong's optimistic designers won't be dismayed. Read More