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paris fashion week

  • Influencers

    Move Over K-Pop, C-Pop Is Hitting High Numbers

    Sadie Bargeron  |   Share
    New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
  • Influencers

    How Celebrities Stole The Show At Paris Fashion Week 2023

    Sadie Bargeron  |   Share
    At Paris Fashion Week, celebrities were the vehicles for maintaining consumer attention, something that distracted from the actual collections. Read More
  • Market Analysis

    Palm Angels x Tod’s And More At Paris Fashion Week: Global Collabs Of The Week

    Sadie Bargeron  |   Share
    Hot off the Paris Fashion Week runway, these brand collaborations portray the power of long-term partnerships in garnering loyal consumers and evolving existing brand identities through creative innovation. Read More
  • Fashion

    Balenciaga Turns Back To Craft At Paris Fashion Week

    Wenzhuo Wu  |   Share
    Creative director Demna explored the art of making clothes and minimized the entertaining elements of fashion for the Balenciaga Winter 23 show. Read More
  • Fashion

    SHANG XIA Continues New Brand Direction In Paris

    Sadie Bargeron  |   Share
    Under the helm of fashion creative director Yang Li, Chinese luxury label Shang Xia's house codes are getting a refresh. Read More
  • Fashion

    Trendsetters Galore: From Fan Bingbing, To Rui And Didu, China’s Presence At Paris Fashion Week

    Sadie Bargeron  |   Share
    Thanks to China’s reopening, Paris’ Fall 2023 schedule is bursting with guest appearances, innovative new-era designers, and widespread optimism among brands and consumers. Read More
  • Marketing

    Dior Takes Fashion Week Marketing To New Highs

    Wenzhuo Wu  |   Share
    To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
  • Fashion

    BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan

    Jing Zhang  |   Share
    From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
  • Creatives

    Who Says Risqué Designs Can’t Sell In China? Meet Rui, The Creative Doing Just That

    Gemma A. Williams  |   Share
    Meet Rui, the soft-spoken designer from Hunan Province who is breaking down taboos and tackling the big issues of the day: from body diversity to self-love. Read More
  • Fashion

    Jing Daily’s Guide To Luxury At Paris Fashion Week

    Gemma A. Williams  |   Share
    How does China feel about traveling back in time to the year 2000? Jing Daily examines the trends and brands that dominated Paris Fashion Week. Read More
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