paris fashion week
Chinese netizens react to Pharrell Williams’ first Louis Vuitton show
It was once shocking to have a fashion creative director with no formal design training helm a storied maison. But no idea stays new forever. Read More
Men’s Fashion Week 2023: From Feng Chen Wang to Pharrell at Louis Vuitton, here’s what to watch for
Pharrell’s arrival at Louis Vuitton is just one of the notable shifts of the Spring/Summer 2024 menswear season. Read More
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
How Celebrities Stole The Show At Paris Fashion Week 2023
At Paris Fashion Week, celebrities were the vehicles for maintaining consumer attention, something that distracted from the actual collections. Read More
Palm Angels x Tod’s And More At Paris Fashion Week: Global Collabs Of The Week
Hot off the Paris Fashion Week runway, these brand collaborations portray the power of long-term partnerships in garnering loyal consumers and evolving existing brand identities through creative innovation. Read More
Balenciaga Turns Back To Craft At Paris Fashion Week
Creative director Demna explored the art of making clothes and minimized the entertaining elements of fashion for the Balenciaga Winter 23 show. Read More
SHANG XIA Continues New Brand Direction In Paris
Under the helm of fashion creative director Yang Li, Chinese luxury label Shang Xia's house codes are getting a refresh. Read More
Trendsetters Galore: From Fan Bingbing, To Rui And Didu, China’s Presence At Paris Fashion Week
Thanks to China’s reopening, Paris’ Fall 2023 schedule is bursting with guest appearances, innovative new-era designers, and widespread optimism among brands and consumers. Read More
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan
From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
