paris fashion week
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
Chinese Brand Li-Ning’s New Collab Seen At First Live Fashion Week Since COVID-19
Li-Ning’s sneaker design collaboration with Soulland made an appearance at Copenhagen Fashion Week, the first live fashion week since COVID-19 appeared. Read More
Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More
Chinese Designers: Beware of “Guochao Fatigue”
Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read More
Can Paris Fashion Week Break The Cycle Of Online Fashion Shows?
Paris Fashion Week will go ahead as planned this fall, but things could change between now and late September, depending on how the virus progresses. Read More
Uma Wang: The Pioneer Designer Showcasing the Power of Chinese Oriental Aesthetics
Uma Wang broke boundaries as one of the first Asian fashion designers at international fashion weeks, and she's still at the top of her game. Read More
The Changing Influence of Fashion Polymath Leaf Greener
As part of our response to the COVID-19 crisis, the next installment of our community profiles highlights fashion stylist and editor Leaf Greener. Read More
How Hong Kong’s Designers are Navigating COVID-19
A fear of COVID-19 is gripping people around the globe, but fashion continues to march forward, and Hong Kong's optimistic designers won't be dismayed. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Can Digital Save Shanghai Fashion Week?
As Covid-19 continues to disrupt events globally, is now the time for Shanghai Fashion Week to reinvent the global fashion week system? Read More
