paris fashion week
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read MoreChinese Brand Li-Ning’s New Collab Seen At First Live Fashion Week Since COVID-19
Li-Ning’s sneaker design collaboration with Soulland made an appearance at Copenhagen Fashion Week, the first live fashion week since COVID-19 appeared. Read MoreLouis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read MoreChinese Designers: Beware of “Guochao Fatigue”
Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read MoreCan Paris Fashion Week Break The Cycle Of Online Fashion Shows?
Paris Fashion Week will go ahead as planned this fall, but things could change between now and late September, depending on how the virus progresses. Read MoreUma Wang: The Pioneer Designer Showcasing the Power of Chinese Oriental Aesthetics
Uma Wang broke boundaries as one of the first Asian fashion designers at international fashion weeks, and she's still at the top of her game. Read MoreThe Changing Influence of Fashion Polymath Leaf Greener
As part of our response to the COVID-19 crisis, the next installment of our community profiles highlights fashion stylist and editor Leaf Greener. Read MoreHow Hong Kong’s Designers are Navigating COVID-19
A fear of COVID-19 is gripping people around the globe, but fashion continues to march forward, and Hong Kong's optimistic designers won't be dismayed. Read MoreAt Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read MoreCan Digital Save Shanghai Fashion Week?
As Covid-19 continues to disrupt events globally, is now the time for Shanghai Fashion Week to reinvent the global fashion week system? Read More