paris fashion week
Who Won the Chinese Market at Paris Fashion Week?
The Jing Daily Fashion Week Score stops off at the last of the big four fashion weeks, Paris. But was China represented enough? Read More
Hong Kong Continues to Trump Local Design Abroad
Hong Kong continues to trump local design internationally. This season, it created a digital fashion performance experience at Paris Fashion Week. Read More
K-pop Idol Jisoo’s Presence at Dior Had Unexpected Consequences
Dior’s latest collection during Paris Fashion Week reached over 54 million views in China. But not all the feedback was positive. Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
Chinese Brand Li-Ning’s New Collab Seen At First Live Fashion Week Since COVID-19
Li-Ning’s sneaker design collaboration with Soulland made an appearance at Copenhagen Fashion Week, the first live fashion week since COVID-19 appeared. Read More
Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More
Chinese Designers: Beware of “Guochao Fatigue”
Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read More
Can Paris Fashion Week Break The Cycle Of Online Fashion Shows?
Paris Fashion Week will go ahead as planned this fall, but things could change between now and late September, depending on how the virus progresses. Read More
Uma Wang: The Pioneer Designer Showcasing the Power of Chinese Oriental Aesthetics
Uma Wang broke boundaries as one of the first Asian fashion designers at international fashion weeks, and she's still at the top of her game. Read More
