paris fashion week
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
How Celebrities Stole The Show At Paris Fashion Week 2023
At Paris Fashion Week, celebrities were the vehicles for maintaining consumer attention, something that distracted from the actual collections. Read More
Palm Angels x Tod’s And More At Paris Fashion Week: Global Collabs Of The Week
Hot off the Paris Fashion Week runway, these brand collaborations portray the power of long-term partnerships in garnering loyal consumers and evolving existing brand identities through creative innovation. Read More
Balenciaga Turns Back To Craft At Paris Fashion Week
Creative director Demna explored the art of making clothes and minimized the entertaining elements of fashion for the Balenciaga Winter 23 show. Read More
SHANG XIA Continues New Brand Direction In Paris
Under the helm of fashion creative director Yang Li, Chinese luxury label Shang Xia's house codes are getting a refresh. Read More
Trendsetters Galore: From Fan Bingbing, To Rui And Didu, China’s Presence At Paris Fashion Week
Thanks to China’s reopening, Paris’ Fall 2023 schedule is bursting with guest appearances, innovative new-era designers, and widespread optimism among brands and consumers. Read More
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan
From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
Who Says Risqué Designs Can’t Sell In China? Meet Rui, The Creative Doing Just That
Meet Rui, the soft-spoken designer from Hunan Province who is breaking down taboos and tackling the big issues of the day: from body diversity to self-love. Read More
Jing Daily’s Guide To Luxury At Paris Fashion Week
How does China feel about traveling back in time to the year 2000? Jing Daily examines the trends and brands that dominated Paris Fashion Week. Read More
