papi jiang
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
China Leads Global Recovery of the Luxury Watch Market, After Years of Decline
After years of decline, the global luxury watch market is making a comeback and a younger generation of affluent Chinese consumers are largely responsible. Read More
Trending in China: Benefit’s New Brand Ambassador, and KOL Mr. Ji Liang’s Revealing Interview
Here are what people are talking about in China today, including Benefit's new brand ambassador Yang Zi, KOL Mr. Ji Liang and Papi Jiang. Read More
The Ugly Truth Behind China’s Live-Streaming Celebrity Mills
Becoming a popular live-streaming host entails working for low wages in poor conditions and often staying with viewers until daybreak. Read More
Internet Celebrities Angelababy, Papi Jiang Are China’s Youngest Philanthropists
Hurun's latest philanthrophy ranking names some exciting young donors but suggests that charitable giving doesn't match the growth of wealth in China. Read More
6 of the Most Controversial Luxury Collaborations With Chinese Celebrities
While luxury brands often collaborate with Chinese celebrities, here are six partnerships that caught our attention for having stirred up controversy. Read More
China’s ‘Kim Kardashian’ Sparks Controversy as Dior’s New Brand Ambassador
Since French luxury brand Christian Dior appointed Angelababy as its China ambassador, the response on social media has been fierce. Read More
Jaeger LeCoultre Taps Online Celebrity Papi Jiang in Bid to Reach Chinese Millennials
Papi Jiang may not be the typical blogger that a luxury brand turns to for China marketing, but her appeal with young urban professionals caught the eye of the Swiss… Read More
