panerai
Prada and Panerai Rush To End Actor Li Yifeng’s Endorsement
Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Read More
Watchmaker Panerai Makes A Digital Leap In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Year of the Rooster Luxury Watches: Something to Crow About
Serious collector pieces or a clever marketing ploy? A watch expert evaluates the craftsmanship and artistry of this year's special-edition Chinese New Year luxury watches. Read More
Perfect Timing: “O’Clock” Design Exhibition Travels From Milan To Beijing
This March, Milan's Triennale Design Museum will present a new edition of its exhibition O’Clock - Time Design, Design Time, traveling from Milan to the CAFA Art Museum in Beijing. Read More
