pandora
Happy New Year: Luxury Flocks to the Year of the Ox
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Read More
In China, Luxury Brands Sell the (Virtual) Boyfriend Experience
In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More
Chinese Whispers: Hermès CEO Undaunted by the U.S.-China Trade War, and More
French luxury powerhouse Hermès believes the ongoing trade war between the United States and China won't have an immediate impact on its business. Read More
Opinion: Millennials Aren’t Suckers. They Care About the Products Too
In an incredibly noisy market, sometimes the brands that do best are those — like Gucci, Off White, and jewelry brand Pandora — whose products speaks for themselves. Read More
The High-end Mall Set to Transform Beijing’s Oldest Shopping District
High profile Beijing shopping area Wangfujing has an image problem. WF Central from Hongkong Land hopes to change a place better known for its tourist traps and decades-old department stores. Read More
Avatar Success Inspires Mountain Rechristening In Hunan Province
One of the stories making the rounds today is the decision by the management committee of the Yuanjiajie section of the Wulingyuan Scenic Area in Zhangjiajie, Hunan province, to officially change the name of the famous mountain peak formerly known as the “South Pillar of Heaven” to “Hallelujah Mountain”. Read More
