pandora
Swarovski, Monica Vinader, And Other Demi-Fine Jewelry Brands Weather China’s COVID-19 Challenges
Catering to demand in the market between fine jewelry and fast fashion alternatives, demi-fine jewelry has seen rising popularity in China. Read More
Why Chinese Hires Are Vital for Luxury
It's important to have a strong local team on the ground in China. How are Chinese C-suite hires working for Valentino, Pandora, and Adidas? Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Pandora Wants to Triple Its Revenue in China. Will It Succeed?
Pandora's latest annual report explained how it wanted to triple its China revenue. But with shaky footing in the country, is that really possible? Read More
After Kris Wu, Zhang Zhehan Is the Next Luxury Headache in China
Chinese actor Zhang Zhehan is embroiled in a severe political controversy regarding the nation’s war history. What can luxury brands learn from it? Read More
Brilliant Luxury Substitutes: The Case for Lab-Grown Diamonds Ain’t Flawless… but It’s Pretty Damn Good
As consumers look for environmentally-friendly substitutes in luxury, never say never; lab-grown diamonds should not be dismissed too quickly. Read More
Happy New Year: Luxury Flocks to the Year of the Ox
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Read More
In China, Luxury Brands Sell the (Virtual) Boyfriend Experience
In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More
Chinese Whispers: Hermès CEO Undaunted by the U.S.-China Trade War, and More
French luxury powerhouse Hermès believes the ongoing trade war between the United States and China won't have an immediate impact on its business. Read More
Opinion: Millennials Aren’t Suckers. They Care About the Products Too
In an incredibly noisy market, sometimes the brands that do best are those — like Gucci, Off White, and jewelry brand Pandora — whose products speaks for themselves. Read More
