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After Kris Wu, Zhang Zhehan Is the Next Luxury Headache in China
Chinese actor Zhang Zhehan is embroiled in a severe political controversy regarding the nation’s war history. What can luxury brands learn from it? Read More
Brilliant Luxury Substitutes: The Case for Lab-Grown Diamonds Ain’t Flawless… but It’s Pretty Damn Good
As consumers look for environmentally-friendly substitutes in luxury, never say never; lab-grown diamonds should not be dismissed too quickly. Read More
Happy New Year: Luxury Flocks to the Year of the Ox
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Read More
In China, Luxury Brands Sell the (Virtual) Boyfriend Experience
In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More
Chinese Whispers: Hermès CEO Undaunted by the U.S.-China Trade War, and More
French luxury powerhouse Hermès believes the ongoing trade war between the United States and China won't have an immediate impact on its business. Read More
Opinion: Millennials Aren’t Suckers. They Care About the Products Too
In an incredibly noisy market, sometimes the brands that do best are those — like Gucci, Off White, and jewelry brand Pandora — whose products speaks for themselves. Read More
The High-end Mall Set to Transform Beijing’s Oldest Shopping District
High profile Beijing shopping area Wangfujing has an image problem. WF Central from Hongkong Land hopes to change a place better known for its tourist traps and decades-old department stores. Read More
Avatar Success Inspires Mountain Rechristening In Hunan Province
One of the stories making the rounds today is the decision by the management committee of the Yuanjiajie section of the Wulingyuan Scenic Area in Zhangjiajie, Hunan province, to officially… Read More
