Ouyang Nana
Gen Z Idol Ouyang Nana’s Lifestyle Brand Makes A Controversial Debut
Nabi, the lifestyle brand recently launched by Gen Z idol Ouyangnana, was poorly received. What went wrong and what are the lessons for celebrity brands? Read More
Roger Vivier Bets Big on New Brand Ambassador
Roger Vivier announced homegrown actor and singer Allen Ren as brand ambassador. What's the bigger vision behind the partnership? Read More
EXCLUSIVE: Vivienne Westwood Unveils Plans for Two New Flagship Stores in China
British avant-garde label Vivienne Westwood is adding two new flagship stores to further expand its footprint in China this year. Read More
Gen Z is the New Target For Hard Luxury in China
Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read More
Should Brands Distance Themselves From ‘Controversial’ Celebrities?
After a spate of recent boycotts, should luxury brands distance themselves from controversial KOLs? The answer might surprise you. Read More
Louis Vuitton Presented Its SS22 Menswear Show With Social Innovations in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
6 Brand Collaborations China Loved In February
In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
Givenchy’s New China Ambassadors Have Work to Do
Can Givenchy’s two new China ambassadors, Fan Chengcheng and Ouyang Nana, help it return to the highs under its previous designer Riccardo Tisci? Read More
Chinese Lingerie Brand Ubras Comes Undone
The Chinese underwear brand Ubras is currently embroiled in a controversy with stand-up comedian Li Dan over the objectification of women. Read More
China’s Fourtry Brand Offers Lessons On Streetwear Consumption
Season two of the iQIYI-produced blockbuster variety show “Fourtry” offers lessons to luxury brands on the dynamics of streetwear consumption in China. Read More
