outreach
How Michael Kors Learned to Speak Chinese—And Sparked NYFW Sales
New York Fashion Week saw Michael Kors take its outreach efforts with overseas Chinese shoppers to a whole new level, with visible success. Read More
For Luxury Brands, Is Weibo Still Worth It?
For luxury brands hoping to capture the hearts and minds of younger Chinese consumers, for the last 18 months three-year-old Sina Weibo has been the focus of most major brands' online PR efforts in mainland China. Read More
As Beijing Cracks Down On Outdoor Advertising, Luxury Giants Go Digital
Beijing's luxury-obsessed consumers are now more spoiled than ever, as many of the world's top high-end brands have learned that outdoor advertising is less effective than online outreach and have gone increasingly digital. Read More-
DeBeers Wooing Safe-Haven Investors – FT
Diamond consortia have seen their fortunes turn around rapidly by increasing their foothold in emerging markets like Russia and China. Read More
