outlet mall
Will Chinese Outlet Malls Work For Luxury Brands in the Post COVID-19 Era?
Whether it’s by adding CRM systems or diversifying product and consumer profiles, outlet malls can still play a role for middle-class Chinese consumers. Read More
Outlet Malls Seize WeChat to Bring Online Traffic Offline
Online shopping may be changing the physical retail landscape, but one part of the industry seems to remain resilient – outlet malls. Read More
McArthurGlen’s Success Strategy: Chinese Tourists in Europe, Not Store Expansion in China
While its competitors build new locations in China, luxury outlet retailer McArthurGlen is focused entirely on the Chinese tourist market at its Europe locations. Read More
Value Retail Cashes in on Chinese Shoppers’ Turn Toward Experiential Luxury
Discounts are only part of the picture for the European luxury outlet retailer as it expands to reach China’s increasingly discerning upper-middle class. Read More
Tianjin Unveils High-End Mega-Outlet Mall, Florentia Village
Covering an area of 60,000 square meters, with 42,000 square meters of gross leasing area, Florentia Village is a massive gamble on China's nascent outlet mall industry. Read More-
Here Come The Outlets: Italian Retail Group Investing $910 Million In Chinese “Shopping Villages”
This week, the Italian retailer RDM announced that it will invest nearly $1 billion to build five "Italian-style" high-end luxury outlet malls throughout China, operating under the name "Florentia Village." Read More
